That excitement in the air can only mean one thing: The 2015 SMART Show is kicking off soon. Register now and you'll maximize the time you spend getting even more business-smart and jewelry-savvy. We're going to have a blast in Chicago. Join us!
"The classic problem that jewelry stores have is that what they display is often really small,” Paco Underhill says. “So, one of the challenges that you have, if you have windows on the street or a shopping mall, is how do you get someone to come look?”