To us, it's always exciting what happens when you put a bunch of really smart people in a room together. Or on a trade show floor together.
That's why we're so eager to see what happens this year at The SMART Show Chicago.
We're expecting more than 50 of the country's most innovative jewelers coming to Chicago through our "America's Coolest Stores" VIP program, available exclusively to stores featured in INSTORE's monthly and annual "Cool Stores" feature over the years.
(If you've never been featured in INSTORE's popular feature, the only way to get there is by entering our annual contest at americascooleststores.com. This year's contest closes on April 15 ... enter today!)
So that's one big batch of smart people. These industry innovators will spend part of the show mingling and sharing their expertise with each other the private "America's Coolest Stores" lounge on the show floor. But they'll also be sharing their expertise with other jewelers, as we'll be using many of our "America's Coolest" attendees in education panels throughout the show.
Plus, we're asking "America's Coolest" to share their merchandising expertise with all show attendees, by using "Share Spot" to point out their favorite product discoveries as they shop the show floor.