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05-24-13
Full video: Marketing to the Bridal Customer
Full video: Marketing to the Bridal Customer

The Knot co-founder Carley Roney shares her favorite tips for winning the business of today's brides. She also reveals industry stats — hot off the presses — from the media group's 2013 Jewelry and Engagement Study.

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05-16-13
Full video: Beyond "Likes" — Advanced Social Media Marketing
Full video: Beyond

Shane O'Neill, director of digital marketing at Fruchtman Marketing, gives valuable do's and don'ts and puts you on the path to becoming a master of social marketing.

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05-15-13
Full video: Converting The Cross Channel Jewelry Customer
Full video: Converting The Cross Channel Jewelry Customer

Learn best practices for merchandising, promotions and customer service from the world's very best retailers in every business category.

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05-14-13
Full video: If I Owned a Jewelry Store with Martin Lindstrom
Full video: If I Owned a Jewelry Store with Martin Lindstrom

In a special follow-up to his keynote address, branding guru Martin Lindstrom chats with INDESIGN editor-in-chief Trace Shelton about ways jewelers can be unique.

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05-13-13
Full video: Secrets of Successful EMail Marketing
Full video: Secrets of Successful EMail Marketing

Steve Robinson, regional development director for Constant Contact in Chicago, talks about how businesses can stay connected with customers using email marketing.

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04-15-13
Shane Decker's 28 Things You Should Be Doing with Every Client
Shane Decker's 28 Things You Should Be Doing with Every Client

A list of 28 things to do all the time, every time, with every client, from sales trainer Shane Decker.

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04-15-13
GENERATION NEXT SPARKLES WITH NEW TALENT
GENERATION NEXT SPARKLES WITH NEW TALENT

The debut of Generation Next's Sparkle Award was presented last night to Cassandra Erin. Her work takes parts of letter, notes or doodles written and drawn by loved ones and reworks them into jewelry.

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04-15-13
Community-Minded Events Drive Future Sales
Community-Minded Events Drive Future Sales

“The day of putting out wine and cheese with some toothpicks is over,” said Terry Chandler of the Diamond Council of America, who was moderating a Sunday panel at The SMART Jewelry Show on store events.

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