Experience and Conference Sessions - The Cool Stores Experience - Sponsored by Diamond Council of America

Display Experience and Conference Sessions - The Cool Stores Experience - Sponsored by Diamond Council of America by:

Saturday April 24 2010
	The Cool Stores Experience - Sponsored by Diamond Council of America
	10:15 AM - 11:00 AM	SA-19 Secrets of America’s Coolest Stores - Mark Loren Designs 2003 Cool Store Terry Chandler Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com Sit down with this past winner of INSTORE'sA merica's Coolest Stores Contest and find out how community outreach impacts his business and his life. The is the chance for you to ask Mark the questions you have about best practices and opportunities created by community involvement. Gather tips and advice to move your store to cool!



	11:15 AM - 12:00 PM	SA-20 Secrets of America’s Coolest Stores - Alara Fine Jewelry Janice Mack Talcott Babs Noelle, Knucklehead in Charge, Alara Fine Jewelry, http://www.alarajewelry.com How does a biochemical engineering student become a successful retail jeweler? Be there when Babs Noelle, knucklehead in charge, answers that question. You know the Alara store is going to be special before you ever see it. It has website that lets you know that immediately how cool it is and advertisinig with a touch of humor. Talk to Babs. Find out how she established a brand that sticks.



	1:30 PM - 2:15 PM	SA-21 Secrets of America’s Coolest Stores: Marquirette's Exqusite Jewelry Shane Decker Lyle Fields, President, Marquirette's Exquisite Jewelry, http://www.marquirettes.com Events aren't always about moving merchandise. Find out how this store created a light-hearted and fun event that lasted for two hous and brought in 45 people to mingle in the store. This Event ended up on the front page of the local newspaper! Find out how this "cool" store developed community resources for the speed-dating event in their store.



	2:45 PM - 3:30 PM	SA-22 Secrets of America’s Coolest Stores - Sami Fine Jewlery 2008 Cool Store Janice Mack Talcott Janice Mack Talcott, President, Janice Mack and Associates Sami Jack, Owner, Sami Jack Fine Jewelry, http://www.samifinejewelry.com Stephenie Bjorkman, Owner, Sami Jack Fine Jewelry, http://samifinejewelry.com Find out how this store has found success in buying gold and developing new clients at the same time. This mother and daughter team not only know how to buy gold, they also make the process fun for their staff and the customers. Ask them about their pirate party! This is your chance to gather tips and advice for your store!



	3:45 PM - 4:30 PM	SA-23 Secrets of America’s Coolest Stores: Heartwear Designs Terry Chandler Marcy Feldman, Owner, Heartwear Designs (Audience interview) HEARTWEAR DESIGNS is a unique, family-owned gallery and workshop located in the heart of downtown Birmingham. It carries the work of Marcy Feldman, an artist who uses gold, platinum and gemstones to create one-of-a-kind pieces, as well as other jewelry and glass artists who are selected for their excellence in composition and craftsmanship.Find out how this "cool" Store has made it through the economic challenges of Birmingham, Michigan with customer contact and a new website.



	4:45 PM - 5:45 PM	SA-24 Cool Stores Recap: Top Tips for Making Money Now! Janice Mack Talcott, President, Janice Mack and Associates Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org (Audience/Panel Discussion) Find out the top strategies Cool Stores are using to make money now. Information shared during the day’s Cool Store interviews will be enhanced by an online request for information. If you have a great strategy you want to share, join the discussion. Send YOUR tips to cindy@smartworkmedia.com.



Sunday April 25 2010
	10:15 AM - 11:00 AM	SU-24 Secrets of America’s Coolest Stores: 2009 Cool Store, Zoltan David Terry Chandler Zoltan David, Zoltan David, http://www.zoltandavid.com Audience/Interview) Have your questions ready for Zoltan David, one of the 2009 winners of INSTORE’s America’s Coolest Stores contest and find out what makes his store so special. Zoltan began his training as a goldsmith and diamond setter in 1972 and established his own designer brand in 1980. Zoltan chose to open an appointment-only showroom in 1995. Then, in 2008, he and his wife of 15 years, Patti, unveiled a public showroom in the new Hill Country Galleria in Austin, TX. In this interview session you will take a look at the Zoltans'new store and find out from him what hes does to keep his store so cool.



	11:15 AM - 12:00 PM	SU-25 Secrets of America’s Coolest Stores Janice Mack Talcott



	1:00 PM - 2:05 PM	SU-26 Secrets of America’s Coolest Stores Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com



	2:15 PM - 3:00 PM	SU-27 Secrets of America’s Coolest Stores: 2009 Spexton Shane Decker Is this a party or is this a jewelry store? It is hard to tell the difference when you walk in to Spexton. Their core customer is the man that doesn’t like to shop. Owners Nate McPherson and Greg Shelton have created a special customer experience in their store. Saturdays turn into special events and Spexton often stays open till after midnight. Approximately 60% for their online sales are to men and 80% of in-store sales are men’s wedding rings. Find out how the have created the environment and unique products that have given them loyal customers and work they love!



	3:30 PM - 4:15 PM	SU-28 Secrets of America’s Coolest Stores: Continental Jewelers - 2002 Cool Store Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org Conintental Jewelers were "cool" in 2002 and are still "cool" today! Find out what it takes to stay "cool" during the technological and economical challenges of the past few years. Ask Helain and Jimmy Pesis about the innovative website with a personality that gives customer advice online.



Monday April 26 2010
	10:15 AM - 11:00 AM	MO-17 Secrets of America's Coolest Stores - Clodius and Co 2003 Cool Store Terry Chandler Mark Clodius, Owner Monika Clodius, Owner, Clodius & Co. Jewelers, http://www.clodiusco.com Spence Levy, Vice President, Air Aroma USA, http://www.air-aromausa.com Mark and Monika know that their "cool store" brand meets the client and potential client on 5 sensory levels. Find out how they interpeted their brand into a custom scent, the sense with the greatest recall and emotional attachments. Monika and Mark will be interviewed along with Spense Levy, VP of Air Aroma, to talk about the process of developing a scent. Find out the impact this scent has on their brand and their customers.



	11:15 AM - 12:15 PM	MO-18 The Designer Jewelry Opportunity: I. Gorman Babs Noelle, Knucklehead in Charge, Alara Fine Jewelry, http://www.alarajewelry.com I. Gorman Sarah Graham, Vice President, American Jewelry Design Council Todd Reed, President, American Jewelry Design Council, http://www.ajdc.org (Panel/Discussion) Capitalize on the growing market for independent designer jewelry. Explore the importance of choosing the right designer lines for your location, the personalities behind the collections, forming lasting and beneficial partnerships, educating your salespeople and communicating to your customers the value of designer jewelry. Featuring 2005 Cool Store, I. Gorman and Alara Jewelry LLC.



	1:15 PM - 2:15 PM	MO-19 Best of the Best: Top Ideas from America’s Coolest Stores Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org