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Experience and Conference Sessions

Display Experience and Conference Sessions by:

Sector - Marketing and Sales
Friday April 23 2010
Friday Conference Marketing/Sales Track
9:00 AM - 10:00 AMFR-1 In Your Store: Effective Suggestive Selling
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
10:15 AM - 11:15 AMFR-2 Doing Retail Right: 5 Keys to Successful E-mail Marketing
Steve Robinson, Regional Development Director, Constant Contact, http://www.constantcontact.com
Are you interested in learning how e-mail marketing can help your business grow? This informative presentation will show you how you can create and deliver highly branded, professional-looking e-mails designed to "wow "your customers and prospects. There will be no more excuses for neglecting this important marketing tool! 
11:30 AM - 12:30 PMFR-3 Act on it! Customer Types
Cindy Edlestein, Founder and President, Jewelers Resource Bureau, http://www.jewelersresource.com
2:00 PM - 3:00 PMFR-4 Marketing RX: Get Found Online
Harout Markanian, Manager Website Graphics and Software, Logic Mate, http://www.logicmate.com
3:15 PM - 4:45 PMFR-5 Business and Life Transitions: Plan Now
Terry Chandler
Bobby Wilkerson, Owner, Wilkerson and Assocciates, http://www.wilkersons.com
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
Laurie Owen, Lauren Owen, LLC, http://www.laurenowenllc.com
Dr. Herb Greenberg, President and CEO, Caliper, http://www.caliperonline.com
Saturday April 24 2010
Saturday Pre-Show Conference
8:30 AM - 9:45 AMSA-1 Become a Networking Superhero!
Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com

What are you know for? How can you maximize you visibility, credibility, uniqueness, authenticity and memorability in the eyes of your customers and prospects? Scott offers practical lessons for professionals who want to create an unforgettable personal brand that generates more business.

Networking isn't just handing out business cards, asking for referrals and attending meetings.  It's the development and maintenance of mutually valuable relationships. Scott helps you learn networking keys:

Maximize your presence in the eyes of your colleagues and customers
The 7 Habits of Highly Horrible Networkers
Unusual, uncommon and unexpected netwoking techniques
"Internetworking" tips
Business card basics

The Diamond Experience
10:15 AM - 11:15 AMSA-5 Advanced Closing Skills: Three Killer Techniques
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
1:00 PM - 2:00 PMSA-6 Taking Stock of Virtual Diamond Inventory!
Crown Diamond, http://www.crowndiamond.com
Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com
Polygon B2B, http://www.polygon.net
Stuller Inc., http://www.stuller.com
The Marketing Experience
10:15 AM - 11:00 AMSA-9 Best of the Best: Store Lighting Illuminated
Howard Gurock, President, Econo-Lite, http://www.Econo-Lite.com
1:00 PM - 2:00 PMSA-11 Marketing RX: Social Media Marketing — Facebook
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
4:00 PM - 5:00 PMSA-13 Best of the Best: Inventory-Free Stores
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
Sunday April 25 2010
Sunday Pre-Show Conference
8:30 AM - 9:45 AMSU-4 Tip Sheet: Effective Clienteling
Janice Mack Talcott, President, Janice Mack and Associates
The Diamond Experience
3:00 PM - 4:00 PMSU-11 A Bridal Strategy That Works: Sell What You Buy
Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com
The Marketing Experience
10:15 AM - 11:15 AMSU-13 Best of the Best: How Community Involvement Adds to the Bottom Line
Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com
3:00 PM - 4:00 PMSU-16 Tip Sheet: Integrating Contemporary Metals Into Your Business
Susan Chandler, Vice President of Merchandising & Product Development, Frederick Goldman, Inc.
4:30 PM - 5:30 PMSU-17 Video Web Marketing
Nick Failla, President, Premier Consulting Innovations
The Peer to Peer Experience
11:15 AM - 12:00 PMSU-19 Smooth Sellers: Bridal Role Play
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
3:45 PM - 4:30 PMSU-23 Best of the Best: Bridal Clienteling
Janice Mack Talcott, President, Janice Mack and Associates
Network & Party INSTORE Style
6:00 PM - 9:00 PMSU-30 INSTORE's Ultimate Bridal Bash! Sponsored by Hearts On Fire
Navy Pier Grand Ballroom
Hearts On Fire, http://hearsonfire.com

Join in the food, fun and drinks in the Grand ballroom of the Chicago Navy Pier!  Step into this family event and share the excitement, drama, and the love as our “bride and groom” take their first steps together as man and wife.  Be there as the father of the bride dances with his newly wed daughter and the bride and groom dance step onto the dance floor as a married couple. The band keeps the dance floor full and the wedding party keeps the drama and emotion going. 

Attendees at this event will be guests of the family.  There will be no wall flowers as all of the highpoints expected at a wedding reception continue throughout the evening.  (Chicken dance anyone?) 

The ballroom of the Chicago Navy Pier provides the dramatic backdrop for this spectacular event.  Complimentary cocktails and hors d’oeuvres will make this reception mandatory for all SMART Jewelry Show attendees. 

Monday April 26 2010
Monday Pre-Show Conference
8:30 AM - 9:45 AMMO-3 Ask INSTORE: Social Media — This Is How You Do It!
Dan Gordon, President, Samuel Gordon Jewelers, http://www.sgj.com
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
Ron Samuelson, CEO, Samuelson's Diamonds, http://www.BaltimoreDiamonds.com

Get involved now!  Follow on Facebook.

http://www.facebook.com/event.php?eid=323229540935&index=1

The Diamond Experience
10:15 AM - 11:15 AMMO-7 Transition the Sale and Sell More Diamonds Now!
Nick Failla, President, Premier Consulting Innovations
11:15 AM - 12:00 PMMO-8 Radical Retailing: How to Make the Internet Work For Your Business
Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com
Are you really serious about the Web?  Take away some actionable tips on how to make your website go from good to great. Plus...you may be surprised by the answers to our exclusive INSTORE survey!
1:15 PM - 2:15 PMMO-20 Diamond Wrap-Up: Sell the Stuff You Bought
Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com
The Marketing Experience
10:15 AM - 11:00 AMMO-9 Social Media Marketing Strategies That Work!
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
11:15 AM - 12:15 PMMO-10 Converting Leads to Sales
Megan Meinerding, Vice President Client Services, Fruchtman Marketing, http://www.fruchtman.com
1:30 PM - 2:15 PMMO-11 Buy Smart: Explore the Future of Jewelry Design
Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com

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