Sector - Marketing and Sales
| Friday April 23 2010 | ||||
| Friday Conference Marketing/Sales Track | ||||
| 9:00 AM - 10:00 AM | FR-1 In Your Store: Effective Suggestive Selling Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com | |||
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| 10:15 AM - 11:15 AM | FR-2 Doing Retail Right: 5 Keys to Successful E-mail Marketing Steve Robinson, Regional Development Director, Constant Contact, http://www.constantcontact.com Are you interested in learning how e-mail marketing can help your business grow? This informative presentation will show you how you can create and deliver highly branded, professional-looking e-mails designed to "wow "your customers and prospects. There will be no more excuses for neglecting this important marketing tool! | |||
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| 11:30 AM - 12:30 PM | FR-3 Act on it! Customer Types Cindy Edlestein, Founder and President, Jewelers Resource Bureau, http://www.jewelersresource.com | |||
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| 2:00 PM - 3:00 PM | FR-4 Marketing RX: Get Found Online Harout Markanian, Manager Website Graphics and Software, Logic Mate, http://www.logicmate.com | |||
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| 3:15 PM - 4:45 PM | FR-5 Business and Life Transitions: Plan Now Terry Chandler Bobby Wilkerson, Owner, Wilkerson and Assocciates, http://www.wilkersons.com David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com Laurie Owen, Lauren Owen, LLC, http://www.laurenowenllc.com Dr. Herb Greenberg, President and CEO, Caliper, http://www.caliperonline.com | |||
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| Saturday April 24 2010 | ||||
| Saturday Pre-Show Conference | ||||
| 8:30 AM - 9:45 AM | SA-1 Become a Networking Superhero! Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com What are you know for? How can you maximize you visibility, credibility, uniqueness, authenticity and memorability in the eyes of your customers and prospects? Scott offers practical lessons for professionals who want to create an unforgettable personal brand that generates more business. Networking isn't just handing out business cards, asking for referrals and attending meetings. It's the development and maintenance of mutually valuable relationships. Scott helps you learn networking keys: Maximize your presence in the eyes of your colleagues and customers | |||
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| The Diamond Experience | ||||
| 10:15 AM - 11:15 AM | SA-5 Advanced Closing Skills: Three Killer Techniques Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com | |||
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| 1:00 PM - 2:00 PM | SA-6 Taking Stock of Virtual Diamond Inventory! Crown Diamond, http://www.crowndiamond.com Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com Polygon B2B, http://www.polygon.net Stuller Inc., http://www.stuller.com | |||
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| The Marketing Experience | ||||
| 10:15 AM - 11:00 AM | SA-9 Best of the Best: Store Lighting Illuminated Howard Gurock, President, Econo-Lite, http://www.Econo-Lite.com | |||
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| 1:00 PM - 2:00 PM | SA-11 Marketing RX: Social Media Marketing — Facebook Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com | |||
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| 4:00 PM - 5:00 PM | SA-13 Best of the Best: Inventory-Free Stores Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com | |||
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| Sunday April 25 2010 | ||||
| Sunday Pre-Show Conference | ||||
| 8:30 AM - 9:45 AM | SU-4 Tip Sheet: Effective Clienteling Janice Mack Talcott, President, Janice Mack and Associates | |||
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| The Diamond Experience | ||||
| 3:00 PM - 4:00 PM | SU-11 A Bridal Strategy That Works: Sell What You Buy Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com | |||
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| The Marketing Experience | ||||
| 10:15 AM - 11:15 AM | SU-13 Best of the Best: How Community Involvement Adds to the Bottom Line Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com | |||
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| 3:00 PM - 4:00 PM | SU-16 Tip Sheet: Integrating Contemporary Metals Into Your Business Susan Chandler, Vice President of Merchandising & Product Development, Frederick Goldman, Inc. | |||
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| 4:30 PM - 5:30 PM | SU-17 Video Web Marketing Nick Failla, President, Premier Consulting Innovations | |||
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| The Peer to Peer Experience | ||||
| 11:15 AM - 12:00 PM | SU-19 Smooth Sellers: Bridal Role Play Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net | |||
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| 3:45 PM - 4:30 PM | SU-23 Best of the Best: Bridal Clienteling Janice Mack Talcott, President, Janice Mack and Associates | |||
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| Network & Party INSTORE Style | ||||
| 6:00 PM - 9:00 PM | SU-30 INSTORE's Ultimate Bridal Bash! Sponsored by Hearts On Fire Navy Pier Grand Ballroom Hearts On Fire, http://hearsonfire.com Join in the food, fun and drinks in the Grand ballroom of the Chicago Navy Pier! Step into this family event and share the excitement, drama, and the love as our “bride and groom” take their first steps together as man and wife. Be there as the father of the bride dances with his newly wed daughter and the bride and groom dance step onto the dance floor as a married couple. The band keeps the dance floor full and the wedding party keeps the drama and emotion going. Attendees at this event will be guests of the family. There will be no wall flowers as all of the highpoints expected at a wedding reception continue throughout the evening. (Chicken dance anyone?) | |||
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| Monday April 26 2010 | ||||
| Monday Pre-Show Conference | ||||
| 8:30 AM - 9:45 AM | MO-3 Ask INSTORE: Social Media — This Is How You Do It! Dan Gordon, President, Samuel Gordon Jewelers, http://www.sgj.com Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com Ron Samuelson, CEO, Samuelson's Diamonds, http://www.BaltimoreDiamonds.com Get involved now! Follow on Facebook. | |||
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| The Diamond Experience | ||||
| 10:15 AM - 11:15 AM | MO-7 Transition the Sale and Sell More Diamonds Now! Nick Failla, President, Premier Consulting Innovations | |||
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| 11:15 AM - 12:00 PM | MO-8 Radical Retailing: How to Make the Internet Work For Your Business Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com Are you really serious about the Web? Take away some actionable tips on how to make your website go from good to great. Plus...you may be surprised by the answers to our exclusive INSTORE survey! | |||
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| 1:15 PM - 2:15 PM | MO-20 Diamond Wrap-Up: Sell the Stuff You Bought Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com | |||
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| The Marketing Experience | ||||
| 10:15 AM - 11:00 AM | MO-9 Social Media Marketing Strategies That Work! Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com | |||
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| 11:15 AM - 12:15 PM | MO-10 Converting Leads to Sales Megan Meinerding, Vice President Client Services, Fruchtman Marketing, http://www.fruchtman.com | |||
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| 1:30 PM - 2:15 PM | MO-11 Buy Smart: Explore the Future of Jewelry Design Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com | |||
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Watch the Video!


