Goldstar

Experience and Conference Sessions

Display Experience and Conference Sessions by:

Friday April 23 2010
Friday Conference Marketing/Sales Track
9:00 AM - 10:00 AMFR-1 In Your Store: Effective Suggestive Selling
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
10:15 AM - 11:15 AMFR-2 Doing Retail Right: 5 Keys to Successful E-mail Marketing
Steve Robinson, Regional Development Director, Constant Contact, http://www.constantcontact.com
Are you interested in learning how e-mail marketing can help your business grow? This informative presentation will show you how you can create and deliver highly branded, professional-looking e-mails designed to "wow "your customers and prospects. There will be no more excuses for neglecting this important marketing tool! 
11:30 AM - 12:30 PMFR-3 Act on it! Customer Types
Cindy Edlestein, Founder and President, Jewelers Resource Bureau, http://www.jewelersresource.com
2:00 PM - 3:00 PMFR-4 Marketing RX: Get Found Online
Harout Markanian, Manager Website Graphics and Software, Logic Mate, http://www.logicmate.com
3:15 PM - 4:45 PMFR-5 Business and Life Transitions: Plan Now
Terry Chandler
Bobby Wilkerson, Owner, Wilkerson and Assocciates, http://www.wilkersons.com
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
Laurie Owen, Lauren Owen, LLC, http://www.laurenowenllc.com
Dr. Herb Greenberg, President and CEO, Caliper, http://www.caliperonline.com
Friday Conference Shop Track
9:00 AM - 10:00 AMFR-11 “Rock Star” Jewelers: Dollars and Sense of Selling Custom Design
Brad Huisken
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
10:15 AM - 11:15 AMFR-12 Tip Sheet: Repair As a Profit Center — Check That Pricing!
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
11:30 AM - 12:30 PMFR-13 Best of the Best: Your Shop and “Rock Star” Jewelers on Stage
Brad Huisken
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
2:00 PM - 3:00 PMFR-14 Making the Virtual Real - SELLING CAD
Brad Huisken
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
3:15 PM - 4:45 PMFR-15 Stuff for Your Store: The Ultimate Shop
Brad Huisken, President, IAS Training, http://www.iastraining.com
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
Friday Conference Business Track
9:00 AM - 10:00 AMFR-6 Tip Sheet: 5 Key Formulas for a Strong Bottom Line
Lynn Baldwin, Director of Operations, The Edge Retail Academy, http://www.edgeretailacademy.com
10:15 AM - 11:15 AMFR-7 By the Numbers: Finding New “Top” Vendors
Lynn Baldwin, Director of Operations, The Edge Retail Academy, http://www.edgeretailacademy.com
11:30 AM - 12:30 PMFR-8 Tip Sheet: The 7 Essentials of Successful Retailing
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
2:00 PM - 3:00 PMFR-9 Shop by the Numbers: How Much Should I Buy?
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
3:15 PM - 4:45 PMFR-10 Best of the Best: Make Money Now! Buy Gold!
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
Don Hoffman, Owner, Airport Jewelers and Leg Up Marketing, http://www.brandingisnotanoption.com
Friday Vendor Track
2:00 PM - 3:00 PMFR-16 Becoming the Vendor Of Choice - The Secrets of Powerful Relationships
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
3:15 PM - 4:45 PMFR-17 The Power of Approachability - How to Be That Guy!
Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com
Saturday April 24 2010
Saturday Pre-Show Conference
8:30 AM - 9:45 AMSA-1 Become a Networking Superhero!
Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com

What are you know for? How can you maximize you visibility, credibility, uniqueness, authenticity and memorability in the eyes of your customers and prospects? Scott offers practical lessons for professionals who want to create an unforgettable personal brand that generates more business.

Networking isn't just handing out business cards, asking for referrals and attending meetings.  It's the development and maintenance of mutually valuable relationships. Scott helps you learn networking keys:

Maximize your presence in the eyes of your colleagues and customers
The 7 Habits of Highly Horrible Networkers
Unusual, uncommon and unexpected netwoking techniques
"Internetworking" tips
Business card basics

8:30 AM - 9:45 AMSA-25 Succeed On Your Own Terms
Dr. Herb Greenberg, President and CEO, Caliper, http://www.caliperonline.com
National best selling author Herb Greenberg, PH.D will share insights, stories and key findings based on his best selling book Succeed On You Own Terms.

In this engaging, dynamic and inspiring presentation, you will learn how to:
  Identify your defining qualities
  Develop your unique definition of success
  Recognize your defining moment

By encouraging you to think about success in an entirely different way and showing you how winners see themselves and their world, the author provides a road map to help you find your own success.

As Roger Staubach, the legendary quarterback of the Dallas Cowboys and founder of The Staubach Company says, “This is perfect, whether you are an executive looking to surround yourself with employees who can grow with your company or an individual looking to change your life’s direction.”

The Diamond Experience
10:15 AM - 11:15 AMSA-5 Advanced Closing Skills: Three Killer Techniques
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
1:00 PM - 2:00 PMSA-6 Taking Stock of Virtual Diamond Inventory!
Crown Diamond, http://www.crowndiamond.com
Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com
Polygon B2B, http://www.polygon.net
Stuller Inc., http://www.stuller.com
2:30 PM - 3:30 PMSA-7 Ask INSTORE: Brass and Glass, Prototype Inventory — What’s the Deal?
Shane Decker
Overnight Mountings, Finished Jewelry and Findings, http://overnightmountings.com
Stuller Inc., http://www.stuller.com
Unique Settings, http://www.uniquesettings.com
W. R. Cobb, http://wrcobb.com
4:00 PM - 5:00 PMSA-8 Show Me the Money! — Hidden Profits in Heirloom Diamonds
Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com
The Marketing Experience
10:15 AM - 11:00 AMSA-9 Best of the Best: Store Lighting Illuminated
Howard Gurock, President, Econo-Lite, http://www.Econo-Lite.com
11:15 AM - 12:00 PMSA-10 Buy Smart: Explore the Future of Jewelry Design
Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com
1:00 PM - 2:00 PMSA-11 Marketing RX: Social Media Marketing — Facebook
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
2:30 PM - 3:30 PMSA-12 Partnership for Success: The Vendor and Retailer Relationship
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
4:00 PM - 5:00 PMSA-13 Best of the Best: Inventory-Free Stores
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
The Cool Stores Experience - Sponsored by Diamond Council of America
10:15 AM - 11:00 AMSA-19 Secrets of America’s Coolest Stores - Mark Loren Designs 2003 Cool Store
Terry Chandler
Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com
Sit down with this past winner of INSTORE'sA merica's Coolest Stores Contest and find out how community outreach impacts his business and his life.  The is the chance for you to ask Mark the questions you have about best practices and opportunities created by community involvement.  Gather tips and advice to move your store to cool!
11:15 AM - 12:00 PMSA-20 Secrets of America’s Coolest Stores - Alara Fine Jewelry
Janice Mack Talcott
Babs Noelle, Knucklehead in Charge, Alara Fine Jewelry, http://www.alarajewelry.com
How does a biochemical engineering student become a successful retail jeweler?  Be there when Babs Noelle, knucklehead in charge, answers that question.  You know the Alara store is going to be special before you ever see it. It has website that lets you know that immediately how cool it is and advertisinig with a touch of humor.  Talk to Babs.  Find out how she established a brand that sticks.
1:30 PM - 2:15 PMSA-21 Secrets of America’s Coolest Stores: Marquirette's Exqusite Jewelry
Shane Decker
Lyle Fields, President, Marquirette's Exquisite Jewelry, http://www.marquirettes.com
Events aren't always about moving merchandise.  Find out how this store created a light-hearted and fun event that lasted for two hous and brought in 45 people to mingle in the store.  This Event ended up on the front page of the local newspaper!  Find out how this "cool" store developed community resources for the speed-dating event in their store.
2:45 PM - 3:30 PMSA-22 Secrets of America’s Coolest Stores - Sami Fine Jewlery 2008 Cool Store
Janice Mack Talcott
Janice Mack Talcott, President, Janice Mack and Associates
Sami Jack, Owner, Sami Jack Fine Jewelry, http://www.samifinejewelry.com
Stephenie Bjorkman, Owner, Sami Jack Fine Jewelry, http://samifinejewelry.com

Find out how this store has found success in buying gold and developing new clients at the same time. This mother and daughter team not only know how to buy gold, they also make the process fun for their staff and the customers. Ask them about their pirate party! This is your chance to gather tips and advice for your store!

3:45 PM - 4:30 PMSA-23 Secrets of America’s Coolest Stores: Heartwear Designs
Terry Chandler
Marcy Feldman, Owner, Heartwear Designs
(Audience interview) HEARTWEAR DESIGNS is a unique, family-owned gallery and workshop located in the heart of downtown Birmingham. It carries the work of Marcy Feldman, an artist who uses gold, platinum and gemstones to create one-of-a-kind pieces, as well as other jewelry and glass artists who are selected for their excellence in composition and craftsmanship.Find out how this "cool" Store has made it through the economic challenges of Birmingham, Michigan with customer contact and a new website.
4:45 PM - 5:45 PMSA-24 Cool Stores Recap: Top Tips for Making Money Now!
Janice Mack Talcott, President, Janice Mack and Associates
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
(Audience/Panel Discussion) Find out the top strategies Cool Stores are using to make money now. Information shared during the day’s Cool Store interviews will be enhanced by an online request for information. If you have a great strategy you want to share, join the discussion. Send YOUR tips to cindy@smartworkmedia.com.
The Peer to Peer Experience
10:15 AM - 11:00 AMSA-14 By the Numbers: How Much Do I Buy?
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
11:15 AM - 12:00 PMSA-15 Kate Peterson’s Real Deal: Test Your Ethics
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
1:30 PM - 2:30 PMSA-16 By the Numbers: Contribution Margin
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
3:00 PM - 3:45 PMSA-17 Smooth Sellers: Sales Pitches
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
4:15 PM - 5:15 PMSA-18 Tip Sheet: Estate Jewelry As a Profit Center
Edward Lewand, GG, ASA, AAA, Owner, Consultant Appraisal Services, http://www.brandingisnotanoption.com
The Bench Challenge and Experience
10:15 AM - 12:30 PMSA-2 INSTORE’s Bench Demo and Discussion
Joel McFadden
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
Don Hoffman, Owner, Airport Jewelers and Leg Up Marketing, http://www.brandingisnotanoption.com
Edward Lewand, GG, ASA, AAA, Owner, Consultant Appraisal Services, http://www.brandingisnotanoption.com
1:00 PM - 3:00 PMSA-3 INSTORE’s Bench Pressure Challenge — CAD
Joel McFadden
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Kristy Ford, Owner, Design Alliance, http://designalliance3d.com
3:00 PM - 5:00 PMSA-4 INSTORE’s Bench Demo and Discussion - Getting Started with CAD
Joel McFadden
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
Sunday April 25 2010
Sunday Pre-Show Conference
8:30 AM - 9:45 AMSU-1 Visions of the Jewelry Future
Dan Kisch
Ken Gassman, President and Founder, Jewelry Industry Research Institute, http://kengassman.com
Matt Stuller, CEO & Founder, Stuller Inc., http://www.stuller.com
Peter Smith, Executive Vice President, Hearts On Fire, http://heartsonfire.com
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
8:30 AM - 9:45 AMSU-2 The Business and Sale of Colored Gemstones: Make Money Now!
Adam Graham, Marketing Manager, American Gem Trade Association, http://www.agta.com
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
8:30 AM - 9:45 AMSU-3 QuickBooks for Jewelers: Show Me the Money!
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
8:30 AM - 9:45 AMSU-4 Tip Sheet: Effective Clienteling
Janice Mack Talcott, President, Janice Mack and Associates
The Diamond Experience
10:15 AM - 11:15 AMSU-8 Diamonds: Buy Smart at The Smart Jewelry Show — Bridal Update
Ken Gassman, President and Founder, Jewelry Industry Research Institute, http://kengassman.com
11:30 AM - 12:15 PMSU-9 Platinum: Maximize Your Profits
Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com
1:30 PM - 2:30 PMSU-10 Diamond Update: Availability and Pricing
Abraham Stern, CEO, IDEX Online, http://www.idexonline.com
3:00 PM - 4:00 PMSU-11 A Bridal Strategy That Works: Sell What You Buy
Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com
4:30 PM - 5:30 PMSU-12 By the Numbers: Diamond Mark-Ups, Inventory Turn, Inventory Investment
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
The Marketing Experience
10:15 AM - 11:15 AMSU-13 Best of the Best: How Community Involvement Adds to the Bottom Line
Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com
11:15 AM - 12:15 PMSU-14 Say "I Do" to Bridal Pearl Profits
Kathy Grenier, Marketing and Public Relations Manager, Cultured Pearl Association of America, http://www.cpaa.org

Cultured Pearls and Brides…”cultivate” this lucrative business.

1:30 PM - 2:30 PMSU-15 Yours for Life - The Bridal Customer
Michael O'Connor, Jewelry & Style Expert, TV Commentator, Style and Substance, Inc.
3:00 PM - 4:00 PMSU-16 Tip Sheet: Integrating Contemporary Metals Into Your Business
Susan Chandler, Vice President of Merchandising & Product Development, Frederick Goldman, Inc.
4:30 PM - 5:30 PMSU-17 Video Web Marketing
Nick Failla, President, Premier Consulting Innovations
The Cool Stores Experience - Sponsored by Diamond Council of America
10:15 AM - 11:00 AMSU-24 Secrets of America’s Coolest Stores: 2009 Cool Store, Zoltan David
Terry Chandler
Zoltan David, Zoltan David, http://www.zoltandavid.com
Audience/Interview)  Have your questions ready for Zoltan David, one of the 2009  winners of INSTORE’s America’s Coolest Stores contest and find out what makes his store so special. Zoltan began his training as a goldsmith and diamond setter in 1972 and established his own designer brand in 1980. Zoltan chose to open an appointment-only showroom in 1995. Then, in 2008, he and his wife of 15 years, Patti, unveiled a public showroom in the new Hill Country Galleria in Austin, TX.  In this interview session you will take a look at the Zoltans'new store and find out from him what hes does to keep his store so cool.
11:15 AM - 12:00 PMSU-25 Secrets of America’s Coolest Stores
Janice Mack Talcott
1:00 PM - 2:05 PMSU-26 Secrets of America’s Coolest Stores
Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com
2:15 PM - 3:00 PMSU-27 Secrets of America’s Coolest Stores: 2009 Spexton
Shane Decker

Is this a party or is this a jewelry store?  It is hard to tell the difference when you walk in to Spexton. Their core customer is the man that doesn’t like to shop. Owners Nate McPherson and Greg Shelton have created a special customer experience in their store. Saturdays turn into special events and Spexton often stays open till after midnight. Approximately 60% for their online sales are to men and 80% of in-store sales are men’s wedding rings.  Find out how the have created the environment and unique products that have given them loyal customers and work they love!

3:30 PM - 4:15 PMSU-28 Secrets of America’s Coolest Stores: Continental Jewelers - 2002 Cool Store
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
Conintental Jewelers were "cool" in 2002 and are still "cool" today!  Find out what it takes to stay "cool" during the technological and economical challenges of the past few years. Ask Helain and Jimmy Pesis about the innovative website with a personality that gives customer advice online.
The Peer to Peer Experience
10:15 AM - 11:00 AMSU-18 By the Numbers: How Much Do I Buy?
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
11:15 AM - 12:00 PMSU-19 Smooth Sellers: Bridal Role Play
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
1:00 PM - 1:45 PMSU-20 Kate Peterson’s Real Deal: Test Your Ethics
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
2:15 PM - 3:00 PMSU-21 Good Business: Avoid Legal Risk; Understand What You Need to do to Prevent Identity Theft and Money Laundering
Regina Leadem, Vice President for Luxury Markets, GE Money, http://www.GEmoney.com
Suzan Flamm, Assistant General Counsel, Jewelers Vigilance Committee, http://www.jvclegal.org
3:30 PM - 4:15 PMSU-22 Tip Sheet: Get Your Insurance Claims Paid Fast!
Jeff Mills, Vice President, Commercial Lines Operations, Jewelers Mutual, http://www.jewelersmutual.com
3:45 PM - 4:30 PMSU-23 Best of the Best: Bridal Clienteling
Janice Mack Talcott, President, Janice Mack and Associates
The Bench Challenge and Experience
10:15 AM - 12:00 PMSU-5 INSTORE’s Bench Pressure Challenge — Engraving
Joel McFadden
Elichai Fowler, Owner, Paradise Ring Works, http://www.paradiseringworks.com
Marc Williams, Owner, MarcCo Jewelers, http://www.marccojewelers.com
1:00 PM - 3:00 PMSU-6 INSTORE’s Bench Pressure Challenge — Pavé Setting
Joel McFadden
Brett Edmondson, Owner, Bestco Jewelers, http://bescojewelers.com
David Holloway, Holloway Designs, http://davidhollowaydesigns.com
3:00 PM - 5:00 PMSU-7 INSTORE’s Bench Demos and Discussion
Joel McFadden
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
Network & Party INSTORE Style
6:00 PM - 9:00 PMSU-30 INSTORE's Ultimate Bridal Bash! Sponsored by Hearts On Fire
Navy Pier Grand Ballroom
Hearts On Fire, http://hearsonfire.com

Join in the food, fun and drinks in the Grand ballroom of the Chicago Navy Pier!  Step into this family event and share the excitement, drama, and the love as our “bride and groom” take their first steps together as man and wife.  Be there as the father of the bride dances with his newly wed daughter and the bride and groom dance step onto the dance floor as a married couple. The band keeps the dance floor full and the wedding party keeps the drama and emotion going. 

Attendees at this event will be guests of the family.  There will be no wall flowers as all of the highpoints expected at a wedding reception continue throughout the evening.  (Chicken dance anyone?) 

The ballroom of the Chicago Navy Pier provides the dramatic backdrop for this spectacular event.  Complimentary cocktails and hors d’oeuvres will make this reception mandatory for all SMART Jewelry Show attendees. 

Monday April 26 2010
Monday Pre-Show Conference
8:30 AM - 9:45 AMMO-3 Ask INSTORE: Social Media — This Is How You Do It!
Dan Gordon, President, Samuel Gordon Jewelers, http://www.sgj.com
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
Ron Samuelson, CEO, Samuelson's Diamonds, http://www.BaltimoreDiamonds.com

Get involved now!  Follow on Facebook.

http://www.facebook.com/event.php?eid=323229540935&index=1

8:30 AM - 9:45 AMMO-2 Stuff for Your Store: Interior Face-lift to Radical Makeover
Ruth Mellergaard, Principal, Grid3, http://www.grid3.com
8:30 AM - 9:45 AMMO-4 Manager's To-Do List: Solving the Retail Puzzle
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
8:30 AM - 9:45 AMMO-1 Best of the Best: The Necklace — The Van Gundy Story
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
Tom and Priscilla Van Gundy, Owners, Van Gundy Jewelers, http://www.vangundys.com
The Diamond Experience
10:15 AM - 11:15 AMMO-7 Transition the Sale and Sell More Diamonds Now!
Nick Failla, President, Premier Consulting Innovations
11:15 AM - 12:00 PMMO-8 Radical Retailing: How to Make the Internet Work For Your Business
Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com
Are you really serious about the Web?  Take away some actionable tips on how to make your website go from good to great. Plus...you may be surprised by the answers to our exclusive INSTORE survey!
1:15 PM - 2:15 PMMO-20 Diamond Wrap-Up: Sell the Stuff You Bought
Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com
The Marketing Experience
10:15 AM - 11:00 AMMO-9 Social Media Marketing Strategies That Work!
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
11:15 AM - 12:15 PMMO-10 Converting Leads to Sales
Megan Meinerding, Vice President Client Services, Fruchtman Marketing, http://www.fruchtman.com
1:30 PM - 2:15 PMMO-11 Buy Smart: Explore the Future of Jewelry Design
Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com
The Cool Stores Experience - Sponsored by Diamond Council of America
10:15 AM - 11:00 AMMO-17 Secrets of America's Coolest Stores - Clodius and Co 2003 Cool Store
Terry Chandler
Mark Clodius, Owner
Monika Clodius, Owner, Clodius & Co. Jewelers, http://www.clodiusco.com
Spence Levy, Vice President, Air Aroma USA, http://www.air-aromausa.com

Mark and Monika know that their "cool store" brand meets the client and potential client on 5 sensory levels.  Find out how they interpeted their brand into a custom scent, the sense with the greatest recall and emotional attachments.  Monika and Mark will be interviewed along with Spense Levy, VP of Air Aroma, to talk about the process of developing a scent. Find out the impact this scent has on their brand and their customers.

11:15 AM - 12:15 PMMO-18 The Designer Jewelry Opportunity: I. Gorman
Babs Noelle, Knucklehead in Charge, Alara Fine Jewelry, http://www.alarajewelry.com
I. Gorman
Sarah Graham, Vice President, American Jewelry Design Council
Todd Reed, President, American Jewelry Design Council, http://www.ajdc.org
(Panel/Discussion) Capitalize on the growing market for independent designer jewelry. Explore the importance of choosing the right designer lines for your location, the personalities behind the collections, forming lasting and beneficial partnerships, educating your salespeople and communicating to your customers the value of designer jewelry. Featuring 2005 Cool Store, I. Gorman and Alara Jewelry LLC.
1:15 PM - 2:15 PMMO-19 Best of the Best: Top Ideas from America’s Coolest Stores
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
The Peer to Peer Experience
10:15 AM - 11:15 AMMO-12 Know Your Numbers: How Much Do I Buy
Malcolm Alderdon, President, ARMS, USA, http://www.armsusa.com
11:30 AM - 12:15 PMMO-13 Marketing RX: Create High Ticket Sales 12 Months a Year
David Ramirez, Executive Director of Brand Development, Dangler Studios, http://www.danglerstudios.com
1:15 PM - 2:15 PMMO-14 Kate Peterson’s Real Deal: Test Your Ethics
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
The Bench Challenge and Experience
10:15 AM - 12:00 PMMO-5 INSTORE’s “Bench Pressure Challenge” — Wax Carving
Joel McFadden
Mark Grosser, Owner and Certified Master Bench Jeweler, M. Grosser Design, http://www.mgrosser.com
Tony Baldwin, Owner and Certified Master Bench Jeweler, A. A. Baldwin's Jewelry by Design, http://Mariettajeweler.com
1:00 PM - 3:00 PMMO-6 INSTORE’s “The Ultimate Design Contest” — Winners Announced
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com

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