| Friday April 23 2010 | ||||
| Friday Conference Marketing/Sales Track | ||||
| 9:00 AM - 10:00 AM | FR-1 In Your Store: Effective Suggestive Selling Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com | |||
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| 10:15 AM - 11:15 AM | FR-2 Doing Retail Right: 5 Keys to Successful E-mail Marketing Steve Robinson, Regional Development Director, Constant Contact, http://www.constantcontact.com Are you interested in learning how e-mail marketing can help your business grow? This informative presentation will show you how you can create and deliver highly branded, professional-looking e-mails designed to "wow "your customers and prospects. There will be no more excuses for neglecting this important marketing tool! | |||
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| 11:30 AM - 12:30 PM | FR-3 Act on it! Customer Types Cindy Edlestein, Founder and President, Jewelers Resource Bureau, http://www.jewelersresource.com | |||
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| 2:00 PM - 3:00 PM | FR-4 Marketing RX: Get Found Online Harout Markanian, Manager Website Graphics and Software, Logic Mate, http://www.logicmate.com | |||
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| 3:15 PM - 4:45 PM | FR-5 Business and Life Transitions: Plan Now Terry Chandler Bobby Wilkerson, Owner, Wilkerson and Assocciates, http://www.wilkersons.com David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com Laurie Owen, Lauren Owen, LLC, http://www.laurenowenllc.com Dr. Herb Greenberg, President and CEO, Caliper, http://www.caliperonline.com | |||
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| Friday Conference Shop Track | ||||
| 9:00 AM - 10:00 AM | FR-11 “Rock Star” Jewelers: Dollars and Sense of Selling Custom Design Brad Huisken Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com | |||
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| 10:15 AM - 11:15 AM | FR-12 Tip Sheet: Repair As a Profit Center — Check That Pricing! David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com | |||
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| 11:30 AM - 12:30 PM | FR-13 Best of the Best: Your Shop and “Rock Star” Jewelers on Stage Brad Huisken Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com | |||
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| 2:00 PM - 3:00 PM | FR-14 Making the Virtual Real - SELLING CAD Brad Huisken Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com | |||
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| 3:15 PM - 4:45 PM | FR-15 Stuff for Your Store: The Ultimate Shop Brad Huisken, President, IAS Training, http://www.iastraining.com Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com | |||
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| Friday Conference Business Track | ||||
| 9:00 AM - 10:00 AM | FR-6 Tip Sheet: 5 Key Formulas for a Strong Bottom Line Lynn Baldwin, Director of Operations, The Edge Retail Academy, http://www.edgeretailacademy.com | |||
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| 10:15 AM - 11:15 AM | FR-7 By the Numbers: Finding New “Top” Vendors Lynn Baldwin, Director of Operations, The Edge Retail Academy, http://www.edgeretailacademy.com | |||
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| 11:30 AM - 12:30 PM | FR-8 Tip Sheet: The 7 Essentials of Successful Retailing Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com | |||
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| 2:00 PM - 3:00 PM | FR-9 Shop by the Numbers: How Much Should I Buy? David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com | |||
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| 3:15 PM - 4:45 PM | FR-10 Best of the Best: Make Money Now! Buy Gold! David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com Don Hoffman, Owner, Airport Jewelers and Leg Up Marketing, http://www.brandingisnotanoption.com | |||
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| Friday Vendor Track | ||||
| 2:00 PM - 3:00 PM | FR-16 Becoming the Vendor Of Choice - The Secrets of Powerful Relationships Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com | |||
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| 3:15 PM - 4:45 PM | FR-17 The Power of Approachability - How to Be That Guy! Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com | |||
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| Saturday April 24 2010 | ||||
| Saturday Pre-Show Conference | ||||
| 8:30 AM - 9:45 AM | SA-1 Become a Networking Superhero! Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com What are you know for? How can you maximize you visibility, credibility, uniqueness, authenticity and memorability in the eyes of your customers and prospects? Scott offers practical lessons for professionals who want to create an unforgettable personal brand that generates more business. Networking isn't just handing out business cards, asking for referrals and attending meetings. It's the development and maintenance of mutually valuable relationships. Scott helps you learn networking keys: Maximize your presence in the eyes of your colleagues and customers | |||
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| 8:30 AM - 9:45 AM | SA-25 Succeed On Your Own Terms Dr. Herb Greenberg, President and CEO, Caliper, http://www.caliperonline.com National best selling author Herb Greenberg, PH.D will share insights, stories and key findings based on his best selling book Succeed On You Own Terms. In this engaging, dynamic and inspiring presentation, you will learn how to: Identify your defining qualities Develop your unique definition of success Recognize your defining moment By encouraging you to think about success in an entirely different way and showing you how winners see themselves and their world, the author provides a road map to help you find your own success. As Roger Staubach, the legendary quarterback of the Dallas Cowboys and founder of The Staubach Company says, “This is perfect, whether you are an executive looking to surround yourself with employees who can grow with your company or an individual looking to change your life’s direction.” | |||
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| The Diamond Experience | ||||
| 10:15 AM - 11:15 AM | SA-5 Advanced Closing Skills: Three Killer Techniques Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com | |||
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| 1:00 PM - 2:00 PM | SA-6 Taking Stock of Virtual Diamond Inventory! Crown Diamond, http://www.crowndiamond.com Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com Polygon B2B, http://www.polygon.net Stuller Inc., http://www.stuller.com | |||
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| 2:30 PM - 3:30 PM | SA-7 Ask INSTORE: Brass and Glass, Prototype Inventory — What’s the Deal? Shane Decker Overnight Mountings, Finished Jewelry and Findings, http://overnightmountings.com Stuller Inc., http://www.stuller.com Unique Settings, http://www.uniquesettings.com W. R. Cobb, http://wrcobb.com | |||
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| 4:00 PM - 5:00 PM | SA-8 Show Me the Money! — Hidden Profits in Heirloom Diamonds Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com | |||
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| The Marketing Experience | ||||
| 10:15 AM - 11:00 AM | SA-9 Best of the Best: Store Lighting Illuminated Howard Gurock, President, Econo-Lite, http://www.Econo-Lite.com | |||
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| 11:15 AM - 12:00 PM | SA-10 Buy Smart: Explore the Future of Jewelry Design Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com | |||
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| 1:00 PM - 2:00 PM | SA-11 Marketing RX: Social Media Marketing — Facebook Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com | |||
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| 2:30 PM - 3:30 PM | SA-12 Partnership for Success: The Vendor and Retailer Relationship Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com | |||
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| 4:00 PM - 5:00 PM | SA-13 Best of the Best: Inventory-Free Stores Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com | |||
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| The Cool Stores Experience - Sponsored by Diamond Council of America | ||||
| 10:15 AM - 11:00 AM | SA-19 Secrets of America’s Coolest Stores - Mark Loren Designs 2003 Cool Store Terry Chandler Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com Sit down with this past winner of INSTORE'sA merica's Coolest Stores Contest and find out how community outreach impacts his business and his life. The is the chance for you to ask Mark the questions you have about best practices and opportunities created by community involvement. Gather tips and advice to move your store to cool! | |||
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| 11:15 AM - 12:00 PM | SA-20 Secrets of America’s Coolest Stores - Alara Fine Jewelry Janice Mack Talcott Babs Noelle, Knucklehead in Charge, Alara Fine Jewelry, http://www.alarajewelry.com How does a biochemical engineering student become a successful retail jeweler? Be there when Babs Noelle, knucklehead in charge, answers that question. You know the Alara store is going to be special before you ever see it. It has website that lets you know that immediately how cool it is and advertisinig with a touch of humor. Talk to Babs. Find out how she established a brand that sticks. | |||
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| 1:30 PM - 2:15 PM | SA-21 Secrets of America’s Coolest Stores: Marquirette's Exqusite Jewelry Shane Decker Lyle Fields, President, Marquirette's Exquisite Jewelry, http://www.marquirettes.com Events aren't always about moving merchandise. Find out how this store created a light-hearted and fun event that lasted for two hous and brought in 45 people to mingle in the store. This Event ended up on the front page of the local newspaper! Find out how this "cool" store developed community resources for the speed-dating event in their store. | |||
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| 2:45 PM - 3:30 PM | SA-22 Secrets of America’s Coolest Stores - Sami Fine Jewlery 2008 Cool Store Janice Mack Talcott Janice Mack Talcott, President, Janice Mack and Associates Sami Jack, Owner, Sami Jack Fine Jewelry, http://www.samifinejewelry.com Stephenie Bjorkman, Owner, Sami Jack Fine Jewelry, http://samifinejewelry.com Find out how this store has found success in buying gold and developing new clients at the same time. This mother and daughter team not only know how to buy gold, they also make the process fun for their staff and the customers. Ask them about their pirate party! This is your chance to gather tips and advice for your store! | |||
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| 3:45 PM - 4:30 PM | SA-23 Secrets of America’s Coolest Stores: Heartwear Designs Terry Chandler Marcy Feldman, Owner, Heartwear Designs (Audience interview) HEARTWEAR DESIGNS is a unique, family-owned gallery and workshop located in the heart of downtown Birmingham. It carries the work of Marcy Feldman, an artist who uses gold, platinum and gemstones to create one-of-a-kind pieces, as well as other jewelry and glass artists who are selected for their excellence in composition and craftsmanship.Find out how this "cool" Store has made it through the economic challenges of Birmingham, Michigan with customer contact and a new website. | |||
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| 4:45 PM - 5:45 PM | SA-24 Cool Stores Recap: Top Tips for Making Money Now! Janice Mack Talcott, President, Janice Mack and Associates Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org (Audience/Panel Discussion) Find out the top strategies Cool Stores are using to make money now. Information shared during the day’s Cool Store interviews will be enhanced by an online request for information. If you have a great strategy you want to share, join the discussion. Send YOUR tips to cindy@smartworkmedia.com. | |||
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| The Peer to Peer Experience | ||||
| 10:15 AM - 11:00 AM | SA-14 By the Numbers: How Much Do I Buy? David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com | |||
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| 11:15 AM - 12:00 PM | SA-15 Kate Peterson’s Real Deal: Test Your Ethics Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net | |||
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| 1:30 PM - 2:30 PM | SA-16 By the Numbers: Contribution Margin David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com | |||
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| 3:00 PM - 3:45 PM | SA-17 Smooth Sellers: Sales Pitches Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net | |||
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| 4:15 PM - 5:15 PM | SA-18 Tip Sheet: Estate Jewelry As a Profit Center Edward Lewand, GG, ASA, AAA, Owner, Consultant Appraisal Services, http://www.brandingisnotanoption.com | |||
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| The Bench Challenge and Experience | ||||
| 10:15 AM - 12:30 PM | SA-2 INSTORE’s Bench Demo and Discussion Joel McFadden David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com Don Hoffman, Owner, Airport Jewelers and Leg Up Marketing, http://www.brandingisnotanoption.com Edward Lewand, GG, ASA, AAA, Owner, Consultant Appraisal Services, http://www.brandingisnotanoption.com | |||
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| 1:00 PM - 3:00 PM | SA-3 INSTORE’s Bench Pressure Challenge — CAD Joel McFadden Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Kristy Ford, Owner, Design Alliance, http://designalliance3d.com | |||
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| 3:00 PM - 5:00 PM | SA-4 INSTORE’s Bench Demo and Discussion - Getting Started with CAD Joel McFadden David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com | |||
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| Sunday April 25 2010 | ||||
| Sunday Pre-Show Conference | ||||
| 8:30 AM - 9:45 AM | SU-1 Visions of the Jewelry Future Dan Kisch Ken Gassman, President and Founder, Jewelry Industry Research Institute, http://kengassman.com Matt Stuller, CEO & Founder, Stuller Inc., http://www.stuller.com Peter Smith, Executive Vice President, Hearts On Fire, http://heartsonfire.com Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org | |||
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| 8:30 AM - 9:45 AM | SU-2 The Business and Sale of Colored Gemstones: Make Money Now! Adam Graham, Marketing Manager, American Gem Trade Association, http://www.agta.com David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com | |||
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| 8:30 AM - 9:45 AM | SU-3 QuickBooks for Jewelers: Show Me the Money! David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com | |||
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| 8:30 AM - 9:45 AM | SU-4 Tip Sheet: Effective Clienteling Janice Mack Talcott, President, Janice Mack and Associates | |||
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| The Diamond Experience | ||||
| 10:15 AM - 11:15 AM | SU-8 Diamonds: Buy Smart at The Smart Jewelry Show — Bridal Update Ken Gassman, President and Founder, Jewelry Industry Research Institute, http://kengassman.com | |||
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| 11:30 AM - 12:15 PM | SU-9 Platinum: Maximize Your Profits Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com | |||
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| 1:30 PM - 2:30 PM | SU-10 Diamond Update: Availability and Pricing Abraham Stern, CEO, IDEX Online, http://www.idexonline.com | |||
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| 3:00 PM - 4:00 PM | SU-11 A Bridal Strategy That Works: Sell What You Buy Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com | |||
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| 4:30 PM - 5:30 PM | SU-12 By the Numbers: Diamond Mark-Ups, Inventory Turn, Inventory Investment David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com | |||
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| The Marketing Experience | ||||
| 10:15 AM - 11:15 AM | SU-13 Best of the Best: How Community Involvement Adds to the Bottom Line Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com | |||
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| 11:15 AM - 12:15 PM | SU-14 Say "I Do" to Bridal Pearl Profits Kathy Grenier, Marketing and Public Relations Manager, Cultured Pearl Association of America, http://www.cpaa.org Cultured Pearls and Brides…”cultivate” this lucrative business. | |||
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| 1:30 PM - 2:30 PM | SU-15 Yours for Life - The Bridal Customer Michael O'Connor, Jewelry & Style Expert, TV Commentator, Style and Substance, Inc. | |||
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| 3:00 PM - 4:00 PM | SU-16 Tip Sheet: Integrating Contemporary Metals Into Your Business Susan Chandler, Vice President of Merchandising & Product Development, Frederick Goldman, Inc. | |||
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| 4:30 PM - 5:30 PM | SU-17 Video Web Marketing Nick Failla, President, Premier Consulting Innovations | |||
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| The Cool Stores Experience - Sponsored by Diamond Council of America | ||||
| 10:15 AM - 11:00 AM | SU-24 Secrets of America’s Coolest Stores: 2009 Cool Store, Zoltan David Terry Chandler Zoltan David, Zoltan David, http://www.zoltandavid.com Audience/Interview) Have your questions ready for Zoltan David, one of the 2009 winners of INSTORE’s America’s Coolest Stores contest and find out what makes his store so special. Zoltan began his training as a goldsmith and diamond setter in 1972 and established his own designer brand in 1980. Zoltan chose to open an appointment-only showroom in 1995. Then, in 2008, he and his wife of 15 years, Patti, unveiled a public showroom in the new Hill Country Galleria in Austin, TX. In this interview session you will take a look at the Zoltans'new store and find out from him what hes does to keep his store so cool. | |||
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| 11:15 AM - 12:00 PM | SU-25 Secrets of America’s Coolest Stores Janice Mack Talcott | |||
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| 1:00 PM - 2:05 PM | SU-26 Secrets of America’s Coolest Stores Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com | |||
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| 2:15 PM - 3:00 PM | SU-27 Secrets of America’s Coolest Stores: 2009 Spexton Shane Decker Is this a party or is this a jewelry store? It is hard to tell the difference when you walk in to Spexton. Their core customer is the man that doesn’t like to shop. Owners Nate McPherson and Greg Shelton have created a special customer experience in their store. Saturdays turn into special events and Spexton often stays open till after midnight. Approximately 60% for their online sales are to men and 80% of in-store sales are men’s wedding rings. Find out how the have created the environment and unique products that have given them loyal customers and work they love! | |||
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| 3:30 PM - 4:15 PM | SU-28 Secrets of America’s Coolest Stores: Continental Jewelers - 2002 Cool Store Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org Conintental Jewelers were "cool" in 2002 and are still "cool" today! Find out what it takes to stay "cool" during the technological and economical challenges of the past few years. Ask Helain and Jimmy Pesis about the innovative website with a personality that gives customer advice online. | |||
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| The Peer to Peer Experience | ||||
| 10:15 AM - 11:00 AM | SU-18 By the Numbers: How Much Do I Buy? David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com | |||
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| 11:15 AM - 12:00 PM | SU-19 Smooth Sellers: Bridal Role Play Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net | |||
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| 1:00 PM - 1:45 PM | SU-20 Kate Peterson’s Real Deal: Test Your Ethics Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net | |||
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| 2:15 PM - 3:00 PM | SU-21 Good Business: Avoid Legal Risk; Understand What You Need to do to Prevent Identity Theft and Money Laundering Regina Leadem, Vice President for Luxury Markets, GE Money, http://www.GEmoney.com Suzan Flamm, Assistant General Counsel, Jewelers Vigilance Committee, http://www.jvclegal.org | |||
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| 3:30 PM - 4:15 PM | SU-22 Tip Sheet: Get Your Insurance Claims Paid Fast! Jeff Mills, Vice President, Commercial Lines Operations, Jewelers Mutual, http://www.jewelersmutual.com | |||
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| 3:45 PM - 4:30 PM | SU-23 Best of the Best: Bridal Clienteling Janice Mack Talcott, President, Janice Mack and Associates | |||
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| The Bench Challenge and Experience | ||||
| 10:15 AM - 12:00 PM | SU-5 INSTORE’s Bench Pressure Challenge — Engraving Joel McFadden Elichai Fowler, Owner, Paradise Ring Works, http://www.paradiseringworks.com Marc Williams, Owner, MarcCo Jewelers, http://www.marccojewelers.com | |||
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| 1:00 PM - 3:00 PM | SU-6 INSTORE’s Bench Pressure Challenge — Pavé Setting Joel McFadden Brett Edmondson, Owner, Bestco Jewelers, http://bescojewelers.com David Holloway, Holloway Designs, http://davidhollowaydesigns.com | |||
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| 3:00 PM - 5:00 PM | SU-7 INSTORE’s Bench Demos and Discussion Joel McFadden David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com | |||
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| Network & Party INSTORE Style | ||||
| 6:00 PM - 9:00 PM | SU-30 INSTORE's Ultimate Bridal Bash! Sponsored by Hearts On Fire Navy Pier Grand Ballroom Hearts On Fire, http://hearsonfire.com Join in the food, fun and drinks in the Grand ballroom of the Chicago Navy Pier! Step into this family event and share the excitement, drama, and the love as our “bride and groom” take their first steps together as man and wife. Be there as the father of the bride dances with his newly wed daughter and the bride and groom dance step onto the dance floor as a married couple. The band keeps the dance floor full and the wedding party keeps the drama and emotion going. Attendees at this event will be guests of the family. There will be no wall flowers as all of the highpoints expected at a wedding reception continue throughout the evening. (Chicken dance anyone?) | |||
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| Monday April 26 2010 | ||||
| Monday Pre-Show Conference | ||||
| 8:30 AM - 9:45 AM | MO-3 Ask INSTORE: Social Media — This Is How You Do It! Dan Gordon, President, Samuel Gordon Jewelers, http://www.sgj.com Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com Ron Samuelson, CEO, Samuelson's Diamonds, http://www.BaltimoreDiamonds.com Get involved now! Follow on Facebook. | |||
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| 8:30 AM - 9:45 AM | MO-2 Stuff for Your Store: Interior Face-lift to Radical Makeover Ruth Mellergaard, Principal, Grid3, http://www.grid3.com | |||
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| 8:30 AM - 9:45 AM | MO-4 Manager's To-Do List: Solving the Retail Puzzle David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com | |||
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| 8:30 AM - 9:45 AM | MO-1 Best of the Best: The Necklace — The Van Gundy Story Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net Tom and Priscilla Van Gundy, Owners, Van Gundy Jewelers, http://www.vangundys.com | |||
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| The Diamond Experience | ||||
| 10:15 AM - 11:15 AM | MO-7 Transition the Sale and Sell More Diamonds Now! Nick Failla, President, Premier Consulting Innovations | |||
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| 11:15 AM - 12:00 PM | MO-8 Radical Retailing: How to Make the Internet Work For Your Business Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com Are you really serious about the Web? Take away some actionable tips on how to make your website go from good to great. Plus...you may be surprised by the answers to our exclusive INSTORE survey! | |||
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| 1:15 PM - 2:15 PM | MO-20 Diamond Wrap-Up: Sell the Stuff You Bought Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com | |||
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| The Marketing Experience | ||||
| 10:15 AM - 11:00 AM | MO-9 Social Media Marketing Strategies That Work! Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com | |||
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| 11:15 AM - 12:15 PM | MO-10 Converting Leads to Sales Megan Meinerding, Vice President Client Services, Fruchtman Marketing, http://www.fruchtman.com | |||
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| 1:30 PM - 2:15 PM | MO-11 Buy Smart: Explore the Future of Jewelry Design Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com | |||
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| The Cool Stores Experience - Sponsored by Diamond Council of America | ||||
| 10:15 AM - 11:00 AM | MO-17 Secrets of America's Coolest Stores - Clodius and Co 2003 Cool Store Terry Chandler Mark Clodius, Owner Monika Clodius, Owner, Clodius & Co. Jewelers, http://www.clodiusco.com Spence Levy, Vice President, Air Aroma USA, http://www.air-aromausa.com Mark and Monika know that their "cool store" brand meets the client and potential client on 5 sensory levels. Find out how they interpeted their brand into a custom scent, the sense with the greatest recall and emotional attachments. Monika and Mark will be interviewed along with Spense Levy, VP of Air Aroma, to talk about the process of developing a scent. Find out the impact this scent has on their brand and their customers. | |||
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| 11:15 AM - 12:15 PM | MO-18 The Designer Jewelry Opportunity: I. Gorman Babs Noelle, Knucklehead in Charge, Alara Fine Jewelry, http://www.alarajewelry.com I. Gorman Sarah Graham, Vice President, American Jewelry Design Council Todd Reed, President, American Jewelry Design Council, http://www.ajdc.org (Panel/Discussion) Capitalize on the growing market for independent designer jewelry. Explore the importance of choosing the right designer lines for your location, the personalities behind the collections, forming lasting and beneficial partnerships, educating your salespeople and communicating to your customers the value of designer jewelry. Featuring 2005 Cool Store, I. Gorman and Alara Jewelry LLC. | |||
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| 1:15 PM - 2:15 PM | MO-19 Best of the Best: Top Ideas from America’s Coolest Stores Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org | |||
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| The Peer to Peer Experience | ||||
| 10:15 AM - 11:15 AM | MO-12 Know Your Numbers: How Much Do I Buy Malcolm Alderdon, President, ARMS, USA, http://www.armsusa.com | |||
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| 11:30 AM - 12:15 PM | MO-13 Marketing RX: Create High Ticket Sales 12 Months a Year David Ramirez, Executive Director of Brand Development, Dangler Studios, http://www.danglerstudios.com | |||
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| 1:15 PM - 2:15 PM | MO-14 Kate Peterson’s Real Deal: Test Your Ethics Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net | |||
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| The Bench Challenge and Experience | ||||
| 10:15 AM - 12:00 PM | MO-5 INSTORE’s “Bench Pressure Challenge” — Wax Carving Joel McFadden Mark Grosser, Owner and Certified Master Bench Jeweler, M. Grosser Design, http://www.mgrosser.com Tony Baldwin, Owner and Certified Master Bench Jeweler, A. A. Baldwin's Jewelry by Design, http://Mariettajeweler.com | |||
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| 1:00 PM - 3:00 PM | MO-6 INSTORE’s “The Ultimate Design Contest” — Winners Announced Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com | |||
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Watch the Video!


