| Friday April 23 2010 |
 | Friday Conference Marketing/Sales Track |
 | 9:00 AM - 10:00 AM |  | FR-1 In Your Store: Effective Suggestive Selling Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com |
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 | 10:15 AM - 11:15 AM |  | FR-2 Doing Retail Right: 5 Keys to Successful E-mail Marketing Steve Robinson, Regional Development Director, http://www.constantcontact.com |
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 | 11:30 AM - 12:30 PM |  | FR-3 Act on it! Customer Types Cindy Edlestein, Founder and President, Jewelers Resource Bureau, http://www.jewelersresource.com |
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 | 2:00 PM - 3:00 PM |  | FR-4 Marketing RX: Get Found Online Harout Markanian, Manager Website Graphics and Software, Logic Mate, http://www.logicmate.com |
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 | 3:15 PM - 4:45 PM |  | FR-5 Business and Life Transitions: Plan Now Terry Chandler Bobby Wilkerson, Owner, Wilkerson and Assocciates, http://www.wilkerson.com David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com Laurie Owen, Lauren Owen, LLC, http://www.laurenowenllc.com |
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 | Friday Conference Shop Track |
 | 9:00 AM - 10:00 AM |  | FR-11 “Rock Star” Jewelers: Dollars and Sense of Selling Custom Design Brad Huisken Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com |
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 | 10:15 AM - 11:15 AM |  | FR-12 Tip Sheet: Repair As a Profit Center — Check That Pricing! David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com |
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 | 11:30 AM - 12:30 PM |  | FR-13 Best of the Best: Your Shop and “Rock Star” Jewelers on Stage Brad Huisken Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com |
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 | 2:00 PM - 3:00 PM |  | FR-14 Making the Virtual Real - SELLING CAD Brad Huisken Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com |
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 | 3:15 PM - 4:45 PM |  | FR-15 Stuff for Your Store: The Ultimate Shop Brad Huisken, President, IAS Training, http://www.iastraining.com Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com |
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 | Friday Conference Business Track |
 | 9:00 AM - 10:00 AM |  | FR-6 Tip Sheet: 5 Key Formulas for a Strong Bottom Line Lynn Baldwin, Director of Operations, The Edge Retail Academy, http://www.edgeretailacademy.com |
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 | 10:15 AM - 11:15 AM |  | FR-7 By the Numbers: Finding New “Top” Vendors Lynn Baldwin, Director of Operations, The Edge Retail Academy, http://www.edgeretailacademy.com |
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 | 11:30 AM - 12:30 PM |  | FR-8 Tip Sheet: The 7 Essentials of Successful Retailing Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com |
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 | 2:00 PM - 3:00 PM |  | FR-9 Shop by the Numbers: How Much Should I Buy? David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com |
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 | 3:15 PM - 4:45 PM |  | FR-10 Best of the Best: Make Money Now! Buy Gold! David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com Don Hoffman, Owner, Airport Jewelers and Leg Up Marketing, http://www.brandingisnotanoption.com |
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 | Friday Vendor Track |
 | 2:00 PM - 3:00 PM |  | FR-16 Becoming the Vendor Of Choice - The Secrets of Powerful Relationships Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com |
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 | 3:15 PM - 4:45 PM |  | FR-17 The Power of Approachability - How to Be That Guy! Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com |
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| Saturday April 24 2010 |
 | Saturday Pre-Show Conference |
 | 8:30 AM - 9:45 AM |  | SA-1 Become a Networking Superhero! Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com
What are you know for? How can you maximize you visibility, credibility, uniqueness, authenticity and memorability in the eyes of your customers and prospects? Scott offers practical lessons for professionals who want to create an unforgettable personal brand that generates more business.
Networking isn't just handing out business cards, asking for referrals and attending meetings. It's the development and maintenance of mutually valuable relationships. Scott helps you learn networking keys:
Maximize your presence in the eyes of your colleagues and customers The 7 Habits of Highly Horrible Networkers Unusual, uncommon and unexpected netwoking techniques "Internetworking" tips Business card basics |
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 | The Diamond Experience |
 | 10:15 AM - 11:15 AM |  | SA-5 Advanced Closing Skills: Three Killer Techniques Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com |
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 | 1:00 PM - 2:00 PM |  | SA-6 Taking Stock of Virtual Diamond Inventory! Crown Diamond, http://www.crowndiamond.com Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com Polygon B2B, http://www.polygon.net Stuller Inc., http://www.stuller.com |
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 | 2:30 PM - 3:30 PM |  | SA-7 Ask INSTORE: Brass and Glass, Prototype Inventory — What’s the Deal? Shane Decker Stuller Inc., http://www.stuller.com Unique Settings, http://www.uniquesettings.com W. R. Cobb, http://wrcobb.com |
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 | 4:00 PM - 5:00 PM |  | SA-8 Show Me the Money! — Hidden Profits in Heirloom Diamonds Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com |
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 | The Marketing Experience |
 | 10:15 AM - 11:00 AM |  | SA-9 Best of the Best: Store Lighting Illuminated Howard Gurock, President, Econo-Lite, http://www.Econo-Lite.com |
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 | 11:15 AM - 12:00 PM |  | SA-10 Buy Smart: Explore the Future of Jewelry Design Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com |
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 | 1:00 PM - 2:00 PM |  | SA-11 Marketing RX: Social Media Marketing — Facebook Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com |
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 | 2:30 PM - 3:30 PM |  | SA-12 Partnership for Success: The Vendor and Retailer Relationship Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com |
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 | 4:00 PM - 5:00 PM |  | SA-13 Best of the Best: Inventory-Free Stores Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com |
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 | The Cool Stores Experience |
 | 10:15 AM - 11:00 AM |  | SA-19 Secrets of America’s Coolest Stores Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org |
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 | 11:15 AM - 12:00 PM |  | SA-20 Secrets of America’s Coolest Stores Janice Mack Talcott, President, Janice Mack and Associates |
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 | 1:30 PM - 2:15 PM |  | SA-21 Secrets of America’s Coolest Stores Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com |
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 | 2:45 PM - 3:30 PM |  | SA-22 Secrets of America’s Coolest Stores Janice Mack Talcott, President, Janice Mack and Associates |
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 | 3:45 PM - 4:30 PM |  | SA-23 Secrets of America’s Coolest Stores Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org |
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 | 4:45 PM - 5:45 PM |  | SA-24 Cool Stores Recap: Top Tips for Making Money Now! Janice Mack Talcott, President, Janice Mack and Associates Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org |
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 | The Peer to Peer Experience |
 | 10:15 AM - 11:00 AM |  | SA-14 By the Numbers: How Much Do I Buy? David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com |
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 | 11:15 AM - 12:00 PM |  | SA-15 Kate Peterson’s Real Deal: Test Your Ethics Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net |
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 | 1:30 PM - 2:30 PM |  | SA-16 By the Numbers: Contribution Margin David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com |
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 | 3:00 PM - 3:45 PM |  | SA-17 Smooth Sellers: Sales Pitches Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net |
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 | 4:15 PM - 5:15 PM |  | SA-18 Tip Sheet: Estate Jewelry As a Profit Center Edward Lewand, GG, ASA, AAA, Owner, Consultant Appraisal Services, http://www.brandingisnotanoption.com |
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 | The Bench Challenge and Experience |
 | 10:15 AM - 12:30 PM |  | SA-2 INSTORE’s Bench Demo and Discussion Joel McFadden David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com Don Hoffman, Owner, Airport Jewelers and Leg Up Marketing, http://www.brandingisnotanoption.com Edward Lewand, GG, ASA, AAA, Owner, Consultant Appraisal Services, http://www.brandingisnotanoption.com |
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 | 1:00 PM - 3:00 PM |  | SA-3 INSTORE’s Bench Pressure Challenge — CAD Joel McFadden Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Kristy Ford, Owner, Design Alliance, http://designalliance3d.com |
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 | 3:00 PM - 5:00 PM |  | SA-4 INSTORE’s Bench Demo and Discussion - Getting Started with CAD Joel McFadden David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com |
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| Sunday April 25 2010 |
 | Sunday Pre-Show Conference |
 | 8:30 AM - 9:45 AM |  | SU-1 Visions of the Jewelry Future Dan Kisch Ken Gassman, President and Founder, Jewelry Industry Research Institute, http://kengassman.com Matt Stuller, CEO & Founder, Stuller Inc., http://www.stuller.com Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org |
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 | 8:30 AM - 9:45 AM |  | SU-2 The Business and Sale of Colored Gemstones: Make Money Now! Adam Graham, Marketing Manager, American Gem Trade Association, http://www.agta.com David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com |
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 | 8:30 AM - 9:45 AM |  | SU-3 QuickBooks for Jewelers: Show Me the Money! David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com |
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 | 8:30 AM - 9:45 AM |  | SU-4 Tip Sheet: Effective Clienteling Janice Mack Talcott, President, Janice Mack and Associates |
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 | The Diamond Experience |
 | 10:15 AM - 11:15 AM |  | SU-8 Diamonds: Buy Smart at The Smart Jewelry Show — Bridal Update Ken Gassman, President and Founder, Jewelry Industry Research Institute, http://kengassman.com |
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 | 11:30 AM - 12:15 PM |  | SU-9 Platinum: Maximize Your Profits Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com |
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 | 1:30 PM - 2:30 PM |  | SU-10 Diamond Update: Availability and Pricing Abraham Stern, CEO, IDEX Online, http://www.idexonline.com |
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 | 3:00 PM - 4:00 PM |  | SU-11 A Bridal Strategy That Works: Sell What You Buy Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com |
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 | 4:30 PM - 5:30 PM |  | SU-12 By the Numbers: Diamond Mark-Ups, Inventory Turn, Inventory Investment David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com |
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 | The Marketing Experience |
 | 10:15 AM - 11:15 AM |  | SU-13 Best of the Best: How Community Involvement Adds to the Bottom Line Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com |
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 | 11:15 AM - 12:15 PM |  | SU-14 Say "I Do" to Bridal Pearl Profits Kathy Grenier, Marketing and Public Relations Manager, Cultured Pearl Association of America, http://www.cpaa.org
Cultured Pearls and Brides…”cultivate” this lucrative business. |
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 | 1:30 PM - 2:30 PM |  | SU-15 Yours for Life - The Bridal Customer Michael O'Connor, Jewelry & Style Expert, TV Commentator, Style and Substance, Inc. |
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 | 3:00 PM - 4:00 PM |  | SU-16 Tip Sheet: Integrating Contemporary Metals Into Your Business Susan Chandler, Vice President of Merchandising & Product Development, Frederick Goldman, Inc. |
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 | 4:30 PM - 5:30 PM |  | SU-17 Video Web Marketing Nick Failla, President, Premier Consulting Innovations |
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 | The Cool Stores Experience |
 | 10:15 AM - 11:00 AM |  | SU-24 Secrets of America’s Coolest Stores: 2009 Cool Store, Zoltan David Terry Chandler Zoltan David, Zoltan David, http://www.zoltandavid.com |
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 | 11:15 AM - 12:00 PM |  | SU-25 Secrets of America’s Coolest Stores Janice Mack Talcott, President, Janice Mack and Associates |
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 | 1:00 PM - 2:05 PM |  | SU-26 Secrets of America’s Coolest Stores Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com |
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 | 2:15 PM - 3:00 PM |  | SU-27 Secrets of America’s Coolest Stores: 2009 Spexton Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com Sponsored by Hearts on Fire Nate McPherson, Qwner, Spexton, http://spexton.com |
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 | 3:30 PM - 4:15 PM |  | SU-28 Secrets of America’s Coolest Stores Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org |
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 | The Peer to Peer Experience |
 | 10:15 AM - 11:00 AM |  | SU-18 By the Numbers: How Much Do I Buy? David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com |
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 | 11:15 AM - 12:00 PM |  | SU-19 Smooth Sellers: Bridal Role Play Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net |
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 | 1:00 PM - 1:45 PM |  | SU-20 Kate Peterson’s Real Deal: Test Your Ethics Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net |
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 | 2:15 PM - 3:00 PM |  | SU-21 Good Business: Avoid Legal Risk; Understand What You Need to do to Prevent Identity Theft and Money Laundering Regina Leadem, Vice President for Luxury Markets, GE Money, http://www.GEmoney.com Suzan Flamm, Assistant General Counsel, Jewelers Vigilance Committee, http://www.jvclegal.org |
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 | 3:30 PM - 4:15 PM |  | SU-22 Tip Sheet: Get Your Insurance Claims Paid Fast! Jeff Mills, Vice President, Commercial Lines Operations, Jewelers Mutual, http://www.jewelersmutual.com |
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 | 3:45 PM - 4:30 PM |  | SU-23 Best of the Best: Bridal Clienteling Janice Mack Talcott, President, Janice Mack and Associates |
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 | The Bench Challenge and Experience |
 | 10:15 AM - 12:00 PM |  | SU-5 INSTORE’s Bench Pressure Challenge — Engraving Joel McFadden Elichai Fowler, Owner, Paradise Ring Works, http://www.paradiseringworks.com Marc Williams, Owner, MarcCo Jewelers, http://www.marccojewelers.com |
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 | 1:00 PM - 3:00 PM |  | SU-6 INSTORE’s Bench Pressure Challenge — Pavé Setting Joel McFadden Brett Edmondson, Owner, Bestco Jewelers, http://bescojewelers.com David Holloway, Holloway Designs, http://davidhollowaydesigns.com |
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 | 3:00 PM - 5:00 PM |  | SU-7 INSTORE’s Bench Demos and Discussion Joel McFadden David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com |
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 | Network & Party INSTORE Style |
 | 6:00 PM - 9:00 PM |  | SU-30 INSTORE's Ultimate Bridal Bash! Sponsored by Hearts On Fire Navy Pier Grand Ballroom Hearts On Fire, http://hearsonfire.com
Join in the food, fun and drinks in the Grand ballroom of the Chicago Navy Pier! Step into this family event and share the excitement, drama, and the love as our “bride and groom” take their first steps together as man and wife. Be there as the father of the bride dances with his newly wed daughter and the bride and groom dance step onto the dance floor as a married couple. The band keeps the dance floor full and the wedding party keeps the drama and emotion going.
Attendees at this event will be guests of the family. There will be no wall flowers as all of the highpoints expected at a wedding reception continue throughout the evening. (Chicken dance anyone?)
The ballroom of the Chicago Navy Pier provides the dramatic backdrop for this spectacular event. Complimentary cocktails and hors d’oeuvres will make this reception mandatory for all SMART Jewelry Show attendees. |
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| Monday April 26 2010 |
 | Monday Pre-Show Conference |
 | 8:30 AM - 9:45 AM |  | MO-3 Ask INSTORE: Social Media — This Is How You Do It! Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com Ron Samuelson, CEO, Samuelson's Diamonds, http://www.BaltimoreDiamonds.com |
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 | 8:30 AM - 9:45 AM |  | MO-2 Stuff for Your Store: Interior Face-lift to Radical Makeover Ruth Mellergaard, Principal, Grid3, http://www.grid3.com |
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 | 8:30 AM - 9:45 AM |  | MO-4 Manager's To-Do List: Solving the Retail Puzzle David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com |
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 | 8:30 AM - 9:45 AM |  | MO-1 Best of the Best: The Necklace — The Van Gundy Story Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net Tom and Priscilla Van Gundy, Owners, Van Gundy Jewelers, http://www.vangundys.com |
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 | The Diamond Experience |
 | 10:15 AM - 11:15 AM |  | MO-7 Transition the Sale and Sell More Diamonds Now! Nick Failla, President, Premier Consulting Innovations |
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 | 11:15 AM - 12:00 PM |  | MO-8 Radical Retailing: Market to the Next Generation of Bridal Customers Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com |
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 | 1:15 PM - 2:15 PM |  | MO-20 Diamond Wrap-Up: Sell the Stuff You Bought Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com |
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 | The Marketing Experience |
 | 10:15 AM - 11:00 AM |  | MO-9 Social Media Marketing Strategies That Work! Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com |
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 | 11:15 AM - 12:15 PM |  | MO-10 Converting Leads to Sales Megan Meinerding, Vice President Client Services, Fruchtman Marketing, http://www.fruchtman.com |
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 | 1:30 PM - 2:15 PM |  | MO-11 Buy Smart: Explore the Future of Jewelry Design Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com |
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 | The Cool Stores Experience |
 | 10:15 AM - 11:00 AM |  | MO-17 Secrets of America's Coolest Stores Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org |
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 | 11:15 AM - 12:15 PM |  | MO-18 The Designer Jewelry Opportunity: I. Gorman Alara Jewelry LLC I. Gorman Sarah Graham, Vice President, American Jewelry Design Council Todd Reed, President, American Jewelry Design Council, http://www.ajdc.org |
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 | 1:15 PM - 2:15 PM |  | MO-19 Best of the Best: Top Ideas from America’s Coolest Stores Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org |
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 | The Peer to Peer Experience |
 | 10:15 AM - 11:15 AM |  | MO-12 Know Your Numbers: How Much Do I Buy Malcolm Alderdon, President, ARMS, USA, http://www.armsusa.com |
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 | 11:30 AM - 12:15 PM |  | MO-13 Marketing RX: Create High Ticket Sales 12 Months a Year David Ramirez, Executive Director of Brand Development, Dangler Studios, http://www.danglerstudios.com |
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 | 1:15 PM - 2:15 PM |  | MO-14 Kate Peterson’s Real Deal: Test Your Ethics Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net |
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 | The Bench Challenge and Experience |
 | 10:15 AM - 12:00 PM |  | MO-5 INSTORE’s “Bench Pressure Challenge” — Wax Carving Joel McFadden Mark Grosser, Owner and Certified Master Bench Jeweler, M. Grosser Design, http://www.mgrosser.com Tony Baldwin, Owner and Certified Master Bench Jeweler, A. A. Baldwin's Jewelry by Design, http://Mariettajeweler.com |
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 | 1:00 PM - 3:00 PM |  | MO-6 INSTORE’s “The Ultimate Design Contest” — Winners Announced Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com |
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