Experience and Conference Sessions

Display Experience and Conference Sessions by:

Friday April 23 2010
Friday Conference Marketing/Sales Track
9:00 AM - 10:00 AMFR-1 In Your Store: Effective Suggestive Selling
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
10:15 AM - 11:15 AMFR-2 Doing Retail Right: 5 Keys to Successful E-mail Marketing
Steve Robinson, Regional Development Director, http://www.constantcontact.com
11:30 AM - 12:30 PMFR-3 Act on it! Customer Types
Cindy Edlestein, Founder and President, Jewelers Resource Bureau, http://www.jewelersresource.com
2:00 PM - 3:00 PMFR-4 Marketing RX: Get Found Online
Harout Markanian, Manager Website Graphics and Software, Logic Mate, http://www.logicmate.com
3:15 PM - 4:45 PMFR-5 Business and Life Transitions: Plan Now
Terry Chandler
Bobby Wilkerson, Owner, Wilkerson and Assocciates, http://www.wilkerson.com
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
Laurie Owen, Lauren Owen, LLC, http://www.laurenowenllc.com
Friday Conference Shop Track
9:00 AM - 10:00 AMFR-11 “Rock Star” Jewelers: Dollars and Sense of Selling Custom Design
Brad Huisken
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
10:15 AM - 11:15 AMFR-12 Tip Sheet: Repair As a Profit Center — Check That Pricing!
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
11:30 AM - 12:30 PMFR-13 Best of the Best: Your Shop and “Rock Star” Jewelers on Stage
Brad Huisken
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
2:00 PM - 3:00 PMFR-14 Making the Virtual Real - SELLING CAD
Brad Huisken
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
3:15 PM - 4:45 PMFR-15 Stuff for Your Store: The Ultimate Shop
Brad Huisken, President, IAS Training, http://www.iastraining.com
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
Friday Conference Business Track
9:00 AM - 10:00 AMFR-6 Tip Sheet: 5 Key Formulas for a Strong Bottom Line
Lynn Baldwin, Director of Operations, The Edge Retail Academy, http://www.edgeretailacademy.com
10:15 AM - 11:15 AMFR-7 By the Numbers: Finding New “Top” Vendors
Lynn Baldwin, Director of Operations, The Edge Retail Academy, http://www.edgeretailacademy.com
11:30 AM - 12:30 PMFR-8 Tip Sheet: The 7 Essentials of Successful Retailing
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
2:00 PM - 3:00 PMFR-9 Shop by the Numbers: How Much Should I Buy?
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
3:15 PM - 4:45 PMFR-10 Best of the Best: Make Money Now! Buy Gold!
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
Don Hoffman, Owner, Airport Jewelers and Leg Up Marketing, http://www.brandingisnotanoption.com
Friday Vendor Track
2:00 PM - 3:00 PMFR-16 Becoming the Vendor Of Choice - The Secrets of Powerful Relationships
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
3:15 PM - 4:45 PMFR-17 The Power of Approachability - How to Be That Guy!
Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com
Saturday April 24 2010
Saturday Pre-Show Conference
8:30 AM - 9:45 AMSA-1 Become a Networking Superhero!
Scott Ginsberg, The Nametag Guy, http://www.hellomynameisscott.com

What are you know for? How can you maximize you visibility, credibility, uniqueness, authenticity and memorability in the eyes of your customers and prospects? Scott offers practical lessons for professionals who want to create an unforgettable personal brand that generates more business.

Networking isn't just handing out business cards, asking for referrals and attending meetings.  It's the development and maintenance of mutually valuable relationships. Scott helps you learn networking keys:

Maximize your presence in the eyes of your colleagues and customers
The 7 Habits of Highly Horrible Networkers
Unusual, uncommon and unexpected netwoking techniques
"Internetworking" tips
Business card basics

The Diamond Experience
10:15 AM - 11:15 AMSA-5 Advanced Closing Skills: Three Killer Techniques
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
1:00 PM - 2:00 PMSA-6 Taking Stock of Virtual Diamond Inventory!
Crown Diamond, http://www.crowndiamond.com
Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com
Polygon B2B, http://www.polygon.net
Stuller Inc., http://www.stuller.com
2:30 PM - 3:30 PMSA-7 Ask INSTORE: Brass and Glass, Prototype Inventory — What’s the Deal?
Shane Decker
Stuller Inc., http://www.stuller.com
Unique Settings, http://www.uniquesettings.com
W. R. Cobb, http://wrcobb.com
4:00 PM - 5:00 PMSA-8 Show Me the Money! — Hidden Profits in Heirloom Diamonds
Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com
The Marketing Experience
10:15 AM - 11:00 AMSA-9 Best of the Best: Store Lighting Illuminated
Howard Gurock, President, Econo-Lite, http://www.Econo-Lite.com
11:15 AM - 12:00 PMSA-10 Buy Smart: Explore the Future of Jewelry Design
Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com
1:00 PM - 2:00 PMSA-11 Marketing RX: Social Media Marketing — Facebook
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
2:30 PM - 3:30 PMSA-12 Partnership for Success: The Vendor and Retailer Relationship
Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com
4:00 PM - 5:00 PMSA-13 Best of the Best: Inventory-Free Stores
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
The Cool Stores Experience
10:15 AM - 11:00 AMSA-19 Secrets of America’s Coolest Stores
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
11:15 AM - 12:00 PMSA-20 Secrets of America’s Coolest Stores
Janice Mack Talcott, President, Janice Mack and Associates
1:30 PM - 2:15 PMSA-21 Secrets of America’s Coolest Stores
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
2:45 PM - 3:30 PMSA-22 Secrets of America’s Coolest Stores
Janice Mack Talcott, President, Janice Mack and Associates
3:45 PM - 4:30 PMSA-23 Secrets of America’s Coolest Stores
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
4:45 PM - 5:45 PMSA-24 Cool Stores Recap: Top Tips for Making Money Now!
Janice Mack Talcott, President, Janice Mack and Associates
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
The Peer to Peer Experience
10:15 AM - 11:00 AMSA-14 By the Numbers: How Much Do I Buy?
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
11:15 AM - 12:00 PMSA-15 Kate Peterson’s Real Deal: Test Your Ethics
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
1:30 PM - 2:30 PMSA-16 By the Numbers: Contribution Margin
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
3:00 PM - 3:45 PMSA-17 Smooth Sellers: Sales Pitches
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
4:15 PM - 5:15 PMSA-18 Tip Sheet: Estate Jewelry As a Profit Center
Edward Lewand, GG, ASA, AAA, Owner, Consultant Appraisal Services, http://www.brandingisnotanoption.com
The Bench Challenge and Experience
10:15 AM - 12:30 PMSA-2 INSTORE’s Bench Demo and Discussion
Joel McFadden
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
Don Hoffman, Owner, Airport Jewelers and Leg Up Marketing, http://www.brandingisnotanoption.com
Edward Lewand, GG, ASA, AAA, Owner, Consultant Appraisal Services, http://www.brandingisnotanoption.com
1:00 PM - 3:00 PMSA-3 INSTORE’s Bench Pressure Challenge — CAD
Joel McFadden
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Kristy Ford, Owner, Design Alliance, http://designalliance3d.com
3:00 PM - 5:00 PMSA-4 INSTORE’s Bench Demo and Discussion - Getting Started with CAD
Joel McFadden
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
Greg Stopka, Owner, JewelSmiths, http://www.jewelsmiths.com
Jim Tuttle, Owner, Green Lake Jewelry Works, Green Lake Jewelry Works, http://www.GLJW.com
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
Sunday April 25 2010
Sunday Pre-Show Conference
8:30 AM - 9:45 AMSU-1 Visions of the Jewelry Future
Dan Kisch
Ken Gassman, President and Founder, Jewelry Industry Research Institute, http://kengassman.com
Matt Stuller, CEO & Founder, Stuller Inc., http://www.stuller.com
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
8:30 AM - 9:45 AMSU-2 The Business and Sale of Colored Gemstones: Make Money Now!
Adam Graham, Marketing Manager, American Gem Trade Association, http://www.agta.com
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
8:30 AM - 9:45 AMSU-3 QuickBooks for Jewelers: Show Me the Money!
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
8:30 AM - 9:45 AMSU-4 Tip Sheet: Effective Clienteling
Janice Mack Talcott, President, Janice Mack and Associates
The Diamond Experience
10:15 AM - 11:15 AMSU-8 Diamonds: Buy Smart at The Smart Jewelry Show — Bridal Update
Ken Gassman, President and Founder, Jewelry Industry Research Institute, http://kengassman.com
11:30 AM - 12:15 PMSU-9 Platinum: Maximize Your Profits
Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com
1:30 PM - 2:30 PMSU-10 Diamond Update: Availability and Pricing
Abraham Stern, CEO, IDEX Online, http://www.idexonline.com
3:00 PM - 4:00 PMSU-11 A Bridal Strategy That Works: Sell What You Buy
Maarten de Witte, Diamantaire, American Diamond Works, http://www.americaniamondworks.com
4:30 PM - 5:30 PMSU-12 By the Numbers: Diamond Mark-Ups, Inventory Turn, Inventory Investment
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
The Marketing Experience
10:15 AM - 11:15 AMSU-13 Best of the Best: How Community Involvement Adds to the Bottom Line
Mark Loren, President, Mark Loren Designs, http://marklorendesigns.com
11:15 AM - 12:15 PMSU-14 Say "I Do" to Bridal Pearl Profits
Kathy Grenier, Marketing and Public Relations Manager, Cultured Pearl Association of America, http://www.cpaa.org

Cultured Pearls and Brides…”cultivate” this lucrative business.

1:30 PM - 2:30 PMSU-15 Yours for Life - The Bridal Customer
Michael O'Connor, Jewelry & Style Expert, TV Commentator, Style and Substance, Inc.
3:00 PM - 4:00 PMSU-16 Tip Sheet: Integrating Contemporary Metals Into Your Business
Susan Chandler, Vice President of Merchandising & Product Development, Frederick Goldman, Inc.
4:30 PM - 5:30 PMSU-17 Video Web Marketing
Nick Failla, President, Premier Consulting Innovations
The Cool Stores Experience
10:15 AM - 11:00 AMSU-24 Secrets of America’s Coolest Stores: 2009 Cool Store, Zoltan David
Terry Chandler
Zoltan David, Zoltan David, http://www.zoltandavid.com
11:15 AM - 12:00 PMSU-25 Secrets of America’s Coolest Stores
Janice Mack Talcott, President, Janice Mack and Associates
1:00 PM - 2:05 PMSU-26 Secrets of America’s Coolest Stores
Kevin Reilly, Manager Industry Relations, Platinum Guild International, http://www.platinumguild.com
2:15 PM - 3:00 PMSU-27 Secrets of America’s Coolest Stores: 2009 Spexton
Shane Decker, President, Ex-sell-ence Academy, http://ex-sell-ence.com
Sponsored by Hearts on Fire Nate McPherson, Qwner, Spexton, http://spexton.com
3:30 PM - 4:15 PMSU-28 Secrets of America’s Coolest Stores
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
The Peer to Peer Experience
10:15 AM - 11:00 AMSU-18 By the Numbers: How Much Do I Buy?
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
11:15 AM - 12:00 PMSU-19 Smooth Sellers: Bridal Role Play
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
1:00 PM - 1:45 PMSU-20 Kate Peterson’s Real Deal: Test Your Ethics
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
2:15 PM - 3:00 PMSU-21 Good Business: Avoid Legal Risk; Understand What You Need to do to Prevent Identity Theft and Money Laundering
Regina Leadem, Vice President for Luxury Markets, GE Money, http://www.GEmoney.com
Suzan Flamm, Assistant General Counsel, Jewelers Vigilance Committee, http://www.jvclegal.org
3:30 PM - 4:15 PMSU-22 Tip Sheet: Get Your Insurance Claims Paid Fast!
Jeff Mills, Vice President, Commercial Lines Operations, Jewelers Mutual, http://www.jewelersmutual.com
3:45 PM - 4:30 PMSU-23 Best of the Best: Bridal Clienteling
Janice Mack Talcott, President, Janice Mack and Associates
The Bench Challenge and Experience
10:15 AM - 12:00 PMSU-5 INSTORE’s Bench Pressure Challenge — Engraving
Joel McFadden
Elichai Fowler, Owner, Paradise Ring Works, http://www.paradiseringworks.com
Marc Williams, Owner, MarcCo Jewelers, http://www.marccojewelers.com
1:00 PM - 3:00 PMSU-6 INSTORE’s Bench Pressure Challenge — Pavé Setting
Joel McFadden
Brett Edmondson, Owner, Bestco Jewelers, http://bescojewelers.com
David Holloway, Holloway Designs, http://davidhollowaydesigns.com
3:00 PM - 5:00 PMSU-7 INSTORE’s Bench Demos and Discussion
Joel McFadden
David Geller, Owner, JewelerProfit, http://www.jewelerprofit.com
Network & Party INSTORE Style
6:00 PM - 9:00 PMSU-30 INSTORE's Ultimate Bridal Bash! Sponsored by Hearts On Fire
Navy Pier Grand Ballroom
Hearts On Fire, http://hearsonfire.com

Join in the food, fun and drinks in the Grand ballroom of the Chicago Navy Pier!  Step into this family event and share the excitement, drama, and the love as our “bride and groom” take their first steps together as man and wife.  Be there as the father of the bride dances with his newly wed daughter and the bride and groom dance step onto the dance floor as a married couple. The band keeps the dance floor full and the wedding party keeps the drama and emotion going. 

Attendees at this event will be guests of the family.  There will be no wall flowers as all of the highpoints expected at a wedding reception continue throughout the evening.  (Chicken dance anyone?) 

The ballroom of the Chicago Navy Pier provides the dramatic backdrop for this spectacular event.  Complimentary cocktails and hors d’oeuvres will make this reception mandatory for all SMART Jewelry Show attendees. 

Monday April 26 2010
Monday Pre-Show Conference
8:30 AM - 9:45 AMMO-3 Ask INSTORE: Social Media — This Is How You Do It!
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
Ron Samuelson, CEO, Samuelson's Diamonds, http://www.BaltimoreDiamonds.com
8:30 AM - 9:45 AMMO-2 Stuff for Your Store: Interior Face-lift to Radical Makeover
Ruth Mellergaard, Principal, Grid3, http://www.grid3.com
8:30 AM - 9:45 AMMO-4 Manager's To-Do List: Solving the Retail Puzzle
David Brown, President, The Edge Retail Academy, http://www.edgeretailacademy.com
8:30 AM - 9:45 AMMO-1 Best of the Best: The Necklace — The Van Gundy Story
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
Tom and Priscilla Van Gundy, Owners, Van Gundy Jewelers, http://www.vangundys.com
The Diamond Experience
10:15 AM - 11:15 AMMO-7 Transition the Sale and Sell More Diamonds Now!
Nick Failla, President, Premier Consulting Innovations
11:15 AM - 12:00 PMMO-8 Radical Retailing: Market to the Next Generation of Bridal Customers
Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com
1:15 PM - 2:15 PMMO-20 Diamond Wrap-Up: Sell the Stuff You Bought
Ellen Fruchtman, President, Fruchtman, http://www.fruchtman.com
The Marketing Experience
10:15 AM - 11:00 AMMO-9 Social Media Marketing Strategies That Work!
Donna Jolly, President, Donny Jolly and Associates, http://www.donnajolly.com
11:15 AM - 12:15 PMMO-10 Converting Leads to Sales
Megan Meinerding, Vice President Client Services, Fruchtman Marketing, http://www.fruchtman.com
1:30 PM - 2:15 PMMO-11 Buy Smart: Explore the Future of Jewelry Design
Beth Bernstein, Senior Editor, INSTORE and INDESIGN, http://www.instoremag.com
The Cool Stores Experience
10:15 AM - 11:00 AMMO-17 Secrets of America's Coolest Stores
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
11:15 AM - 12:15 PMMO-18 The Designer Jewelry Opportunity: I. Gorman
Alara Jewelry LLC
I. Gorman
Sarah Graham, Vice President, American Jewelry Design Council
Todd Reed, President, American Jewelry Design Council, http://www.ajdc.org
1:15 PM - 2:15 PMMO-19 Best of the Best: Top Ideas from America’s Coolest Stores
Terry Chandler, President, Diamond Council of America, http://www.diamondcouncil.org
The Peer to Peer Experience
10:15 AM - 11:15 AMMO-12 Know Your Numbers: How Much Do I Buy
Malcolm Alderdon, President, ARMS, USA, http://www.armsusa.com
11:30 AM - 12:15 PMMO-13 Marketing RX: Create High Ticket Sales 12 Months a Year
David Ramirez, Executive Director of Brand Development, Dangler Studios, http://www.danglerstudios.com
1:15 PM - 2:15 PMMO-14 Kate Peterson’s Real Deal: Test Your Ethics
Kate Peterson, President, Performance Concepts, http://www.performanceconcepts.net
The Bench Challenge and Experience
10:15 AM - 12:00 PMMO-5 INSTORE’s “Bench Pressure Challenge” — Wax Carving
Joel McFadden
Mark Grosser, Owner and Certified Master Bench Jeweler, M. Grosser Design, http://www.mgrosser.com
Tony Baldwin, Owner and Certified Master Bench Jeweler, A. A. Baldwin's Jewelry by Design, http://Mariettajeweler.com
1:00 PM - 3:00 PMMO-6 INSTORE’s “The Ultimate Design Contest” — Winners Announced
Joel McFadden, Owner, Joel McFadden Designs, http://www.jmdjewelry.com
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