The whole feel was different. It felt like people were more open to discussing different ways to help each out rather than how to take business away from each other. Abby Elsess, Trinity Jewelers, Pittsburgh, PA - Click here to learn more

SMART CENTRAL

SMART CENTRAL
A NEW CONCEPT IN EDUCATION

A pioneering new concept in education, SMART Central is returning in 2011 to provide you with hands-on, interactive education stations that will intrigue and inspire you with great new technologies, innovative marketing ideas and novel ways to compare products and ideas side by side. The 2010 education stations are listed below to provide you with a glimpse of what this area is all about. We are currenly working on the 2011 SMART Central stations ideas and we will publish this information as soon as it is available.

Video Action Area - Want to get used to being in front of a camera. Want a video of you talking about your store.
Prototype Selling by Unique Settings - Please touch! You will see how to allow customers to touch and feel the product without the high sales pressure.
Philosophy of Colors by Grid/3 Int'l. - Explore how color impacts the customer shopping experience. Discover which colors bring out the best in your products and sales.
In-Store Lighting by Eastern Lighting - An interactive environment where you explore the different types of lights and how jewelry will react to each one. See how metal halide, Halogen and LED lighting enhance the jewelry in the showcase below.
Scent Branding by Air Aroma - Discover how a custom branded scent can help you sell more. Scent affects up to 75% of our daily emotions.
Social Media by Donna Jolly - If you haven't joined Facebook or Twitter, stop by and check out what it takes to start an account, get a basic checklist of items needed before you start a social media program and get answers on what to do once you are up and running.
Website Review by Logic Mate - Have a one on one review of your current website by the experts at Logic Mate. Receive tips and tricks for making better use of your online marketing and sales tool.
E-Mail Marketing Solutions by Constant Contact - Become skilled at creating effective broadcast e-mails and learn how to integrate this cost effective marketing platform into your overall marketing campaign.
Show Case Lighting by Ell Enterprises - See three show cases side by side, all with different lighting and how the jewelry in the case reacts to each type of lighting – Fluorescent, Halogen and LED.
Video Marketing by Premier Consulting Innovations– Video can bring you, your brand and your merchandise to your customers and potential clients in a compelling and cost effective way. Use video to tell your story and start the relationship with your customer before they enter your store.
Virtual Selling Tools by Stuller - Engage your customer with virtual inventory and customization opportunities that come to you with just-in-time delivery! Check out this option for eliminating expensive inventory and never missing a sale.
People Potential by Caliper - As a sales leader, you need your team to achieve higher quotas. But does your team have what it takes? For nearly a half-century, Caliper has helped world-class organizations build quota-busting teams. Find out how you can identify the best candidates and build a sales team that will help your organization reach its goals.
Display Solutions by Larry Johnson - View our best and worst merchandised display cases and learn from our expert the do’s and don’ts of show case display.
Counter Sketch by Gemvision - Experience the easiest custom design option available. Now anyone can use CAD to create exactly what the customer wants. Yes, even you can do it.
Case by Case by Stuller - In a few clicks you can see your cases updated and merchandised. This innovative design program provides a virtual reality of your store case by case.
Customer Types by Cindy Edelstein - Getting to know your customer and what type they may be can help you target which styles they will like for additional sales throughout the year.