Rick Segel Job Title: Author, The Retail Sales Bible and Retail Sales Kit for Dummies Company Name: Sessions speaking at   FR-1 In Your Store: Effective Suggestive Selling   FR-8 Tip Sheet: The 7 Essentials of Successful Retailing   FR-16 Becoming the Vendor Of Choice - The Secrets of Powerful Relationships   SA-12 Partnership for Success: The Vendor and Retailer Relationship Rick Segel, CSP, a seasoned retailer of 25 years, owned one of New England's most successful independent woman's specialty stores. He is the marketing expert for Staples.com, a contributing writer for numerous national publications, and a founding member of the Retail Advisory Council for Johnson & Wales University. Rick is the Director of Retail Training for the Retailers Association of Massachusetts. He is the creator of the Retailers Association of Massachusetts Awards of Excellence Program (RAMAEs) that has recognized over 50 of the most innovative retailers in the state.