Joel McFadden Job Title: Owner Company Name: Joel McFadden Designs Sessions speaking at   FR-11 “Rock Star” Jewelers: Dollars and Sense of Selling Custom Design   FR-13 Best of the Best: Your Shop and “Rock Star” Jewelers on Stage   FR-15 Stuff for Your Store: The Ultimate Shop   SA-2 INSTORE’s Bench Demo and Discussion   SA-3 INSTORE’s Bench Pressure Challenge — CAD   SA-4 INSTORE’s Bench Demo and Discussion - Getting Started with CAD   SU-5 INSTORE’s Bench Pressure Challenge — Engraving   SU-6 INSTORE’s Bench Pressure Challenge — Pavé Setting   SU-7 INSTORE’s Bench Demos and Discussion   MO-5 INSTORE’s “Bench Pressure Challenge” — Wax Carving   MO-6 INSTORE’s “The Ultimate Design Contest” — Winners Announced Joel McFadden is a third-generation jeweler, born and raised in Charleston, South Carolina. He learned to be a bench jeweler under the tutelage of his grandfather and the other old-time jewelers in Charleston and from there began working as a journeyman throughout the South. Since then, he has operated his own trade shop, a large-scale retail jewelry store, and more recently, a custom-design jewelry boutique in Red Bank, NJ. He has written a monthly bench tip column for In Store Magazine, and regularly teaches at the Bench Jewelers’ Conference.