Scott Ginsberg Job Title: The Nametag Guy Company Name: Sessions speaking at   FR-17 The Power of Approachability - How to Be That Guy!   SA-1 Become a Networking Superhero! Approachability is not a personal characteristic, it’s a way of life. It’s a way of business, a way of conversation, and a way of social interaction. What’s more, approachability is essential to your success as a more effective, more engaging communicator and businessperson — one conversation at a time. Here are some just-in-time strategies that you can put to work at The SMART Jewelry Show.