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Friday Conference Marketing/Sales Track - FR-1 In Your Store: Effective Suggestive Selling

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Date/Time: April 23 2010
9:00 AM-10:00 AM


  • Rick Segel, Author, The Retail Sales Bible and Retail Sales Kit for Dummies, http://www.ricksegel.com

    Seminar Details
    (Classroom) The days of the high pressure “shake the customer until all the money comes out” way of selling is over. No one wants to be sold anymore, but customers all want help in buying. This program, based on Rick Segel’s newest book, The Retail Sales Bible, reinvents selling, turning it into a soft, nonthreatening, suggestion-driven event designed to increase store morale and improve sales personnel attitudes, all the while encouraging customers to buy more than ever. It is for both the experienced pro and the newest rookie, designed in Rick’s classic laugh-and-learn style.

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